We have almost made it to 2021!

I know we’re all ready to get 2020 in the rearview. This has been, without a doubt, one of the strangest and most difficult years any of us has been through. There’s no need to recap the chaos in depth. We know there’s been a pandemic. We know there’s been continued police misconduct and racial unrest. If you haven’t noticed, we’ve also been going through a never-ending election that really should have been over a month ago (yet somehow isn’t).

At Blue Seven Content, we’ve been talking to law firms about what they want to accomplish this year. The first thing lawyers and paralegals say is that they’re ready to put 2020 in the dust. Once we commiserate a little bit, they eventually talk about how excited they are to get 2021 started on the right foot.

Copyright Allen Watson

What are law firms looking to change?

Some law firms are using the end of 2020 and the beginning of 2021 to completely re-do their online presence. We’ve talked to some firms that have barebones practice area pages and no blog presence. For them, they want to come out of the gate strong. One of the strategies we’re helping clients with is coming up with a new set of keyword-focused practice area pages that can put them on the map in their geographic area. At the same time, we want to start helping them with a blog plan that complements their pages and meets their budgetary requirements. Blogs are one of the best ways to keep that “evergreen” content presence that Google loves so much.

Other clients already have a good set of practice area pages but are thinking about expanding into new areas. Blue Seven Content is going to help some clients create geo-specific pages for their practice areas. When we do this, we will take a deep dive into the socioeconomic and demographic data for their target area so we can tailor their law firm pages (and blogs) towards their desired market.

Regardless of where a law firm is at with their online marketing, there is likely a way to make some improvements. We strongly recommend that every law firm take a look at their website and ask – “Is this really what we want?”

If your answer is “Yes,” then that’s great!

However, if you think there is some area of your webpage that could use improvement, Blue Seven Content is ready to help. Our team has extensive experience handling:

Work with Blue Seven Content

At Blue Seven Content, we focus exclusively on content for your law firm’s website. We aren’t the designers. We aren’t the coders. We create content that is original, researched, and optimized. Our team members are all college-educated, native English speakers. We know how to connect with an audience and will tone every one of your pages and blog posts to your audience. If you have a 2021 plan for your law firm’s website, please reach out to us for a free consultation by clicking here or calling us at 843-580-3158.

Written by Allen Watson – CEO and Co-Founder of Blue Seven Content

Leave a Reply