Just need great content? We can give you a number right now.

Need us to help you compete in search? That’s a bigger conversation.

Blue Seven law firm content starts at $0.20 per word. We also offer complete law firm SEO engagements, fractional marketing and SEO support, Spanish-language content, and custom projects for firms that need something a little different.

We’ve been doing this long enough to know that not everyone needs the same thing. Some firms need five well-written practice area pages. Others need an SEO team helping them figure out what those five pages should be, where they fit on the website, how they support the rest of the strategy, and what needs to happen next.

So, take a look. Find what sounds like you. If nothing does, contact Blue Seven and tell us what you’re trying to accomplish. We’ll figure it out from there.

Blue Seven Content graphic showing human-written content starting at $0.20 per word with documents, a price tag, and a pen.
Need quality content without a larger SEO engagement? Blue Seven provides human-written, researched, and edited content starting at $0.20 per word.

Law Firm Content Pricing

Human-Written Legal Content Starting at $0.20 Per Word

Sometimes you don’t need us to manage your SEO. You just need really good legal content.

We can do that.

Blue Seven provides human-written, researched, edited, and optimized law firm content starting at $0.20 per word. We work directly with law firms and with marketing agencies that need a reliable legal content team behind the scenes.

Our legal content services include:

Our writers are trained in the Blue Seven process, and every page goes through our editorial team before it reaches you. We learn your firm’s voice, practice areas, geographic markets, preferences, and guidelines so that your content does not sound like it could have been written for any law firm in America.

That matters to us.

1,000-Word Law Firm Content Packages

Most substantial practice area pages and long-form legal content we produce today are closer to 1,000 words or longer, so we’re simplifying our packages around the type of content firms are actually ordering.

Starter Content Package — $1,000

  • 5 pages
  • Approximately 1,000 words per page
  • Approximately 5,000 total words

Growth Content Package — $2,000

  • 10 pages
  • Approximately 1,000 words per page
  • Approximately 10,000 total words

Authority Content Package — $4,000

  • 20 pages
  • Approximately 1,000 words per page
  • Approximately 20,000 total words

Need seven pages? Thirteen? Thirty-seven?

That’s fine.

These packages are convenient starting points, not rigid boxes. Individual content remains available starting at $0.20 per word, and we can build larger or ongoing content orders around the volume you actually need.

If your pages need to run longer than 1,000 words, we can accommodate that too. We would rather give a topic the space it needs than force every page into an arbitrary word count.

Focal Points: When a Regular SEO Page Isn’t Enough

Sometimes you need the page.

Not another version of the page every law firm in your market already has. Not a $5,000 thought-leadership project that takes six months and seventeen meetings to finish.

Something in the middle.

That’s why Blue Seven created Focal Points.

Focal Points are deeper, highly researched pieces of legal content designed for the subjects your firm really wants to own. They sit between traditional SEO content and full-scale thought leadership, giving your attorneys room to explore an issue with more depth, originality, research, and personality.

A Focal Point could:

  • Explore an emerging issue within one of your primary practice areas
  • Examine an important local or national legal trend
  • Highlight an area of law your firm wants to become better known for
  • Incorporate attorney experience, perspective, cases, or insights
  • Give an important subject significantly more depth than a traditional practice page
  • Create original material that can be repurposed for social media, newsletters, video, PR, or other marketing

In a search environment increasingly filled with generic and AI-generated information, Focal Points give your firm something worth finding.

How Much Do Focal Points Cost?

Focal Points start at $0.25 per word and up.

Final pricing depends on the complexity of the topic, research requirements, attorney involvement, length, sourcing, and the overall scope of the piece.

We don’t short-change the research to hit an arbitrary price. That’s sort of the point.

Learn more about Focal Points from Blue Seven or talk to us about an idea your firm wants to explore.

Law Firm SEO Packages

Ready to Compete? Let’s Talk.

If you’re looking for $500-a-month SEO, we’re probably not the right fit.

That’s okay.

If you’re looking for a team that can dig into your market, competitors, website, content, search visibility, and business goals and build a strategy around actually competing, now we should talk.

Blue Seven has grown beyond providing the content inside someone else’s SEO strategy. We now offer broader law firm SEO services for firms that need help managing more of the ecosystem.

Depending on your firm and the scope of the engagement, that can include:

  • SEO strategy and ongoing oversight
  • Technical SEO
  • On-page SEO
  • Local SEO
  • Competitive and search research
  • Keyword, topic, and search-intent research
  • Website and content audits
  • Content strategy
  • Human-written legal content
  • Existing content optimization and refreshes
  • Internal linking strategy
  • Authority and link-building support
  • Graphics and supporting content
  • Reporting and performance monitoring
  • AI Overviews, AI Mode, and evolving search considerations
  • Ongoing strategy adjustments

We do not publish a one-size-fits-all price for law firm SEO because there isn’t a one-size-fits-all law firm. 

A solo estate planning attorney trying to build visibility in one suburban market does not need the same strategy as a personal injury firm competing across an entire state or region. A firm trying to establish national visibility for a particular mass tort presents an entirely different challenge.

Your existing website matters. Your competition matters. Your markets matter. Your goals matter.

So does your budget.

We’ll talk through all of it before recommending what your engagement should look like.

If your firm is serious about competing in organic search and wants a team capable of handling more than one piece of the puzzle, learn more about our law firm SEO services or contact us to start the conversation.

Blue Seven Content graphic showing puzzle pieces for strategy, content, SEO, and support to illustrate customizable marketing packages.
Your firm’s goals, market, team, and existing resources should shape the engagement. Blue Seven packages provide a starting point, but we can build a custom mix of SEO, content, strategy, and support around what you actually need.

Fractional Marketing and SEO Support

Maybe You Don’t Need Another Agency. Maybe You Need More Team.

There is a difference.

We talk with firms that already have talented people doing parts of their marketing. Maybe you have a marketing coordinator who needs strategic support. Maybe you have an SEO professional who needs writers and editors. Maybe the managing partner is still making every marketing decision because nobody else has stepped into that role.

Or maybe you have five different vendors doing five different things and nobody is making sure those five things work together.

Blue Seven can step into those gaps.

Our fractional SEO team model can expand beyond search execution when a firm needs broader marketing support.

Depending on the relationship, your fractional team can provide access to:

  • Senior marketing strategy and guidance
  • SEO strategy and execution
  • Content strategy
  • Human legal writers
  • Editors and researchers
  • Attorney perspective
  • Website and content planning
  • Graphics and supporting marketing content
  • Coordination with internal staff
  • Coordination with outside agencies and vendors
  • Ongoing marketing meetings and strategic planning

Blue Seven was founded by former educators who became legal SEO writers and built a company around doing this work. One of our founders is also a practicing attorney. We have spent years working directly with law firms and behind the scenes with legal marketing agencies.

That gives us a somewhat unusual seat at the table.

We understand the content. We understand SEO. We understand the realities of marketing a law firm. And when something falls outside our lane, we’re comfortable working with the people whose lane it actually is.

We can lead. We can support. We can sit in the room with your existing team. We can work behind the scenes with your other vendors.

Fractional support is not about replacing people who are already doing good work. It is about giving your firm access to the people and experience it is missing.

Blue Seven Content graphic showing an open seat at a conference table representing fractional marketing and SEO support for law firms.
Sometimes you don’t need to replace your marketing team. You need to add the right people to it. Blue Seven provides fractional marketing and SEO support that can work alongside your attorneys, internal staff, and existing vendors.

English-to-Spanish Law Firm Content

Build a Spanish-Language Presence

Translating a few pages is one thing. Building a meaningful Spanish-language presence is another.

Blue Seven provides English-to-Spanish law firm content and translation services for firms that want to better serve Spanish-speaking prospective clients.

Depending on your needs, we can help with:

  • English-to-Spanish legal content translation
  • Spanish-language practice area pages
  • Spanish location pages
  • Spanish blog content
  • Spanish FAQ content
  • Broader Spanish-language content planning

Pricing depends on the scope of the project, the amount of existing content being translated, whether original Spanish-language content is needed, and the overall volume.

If you are considering expanding your Spanish-language presence, contact us and we can help determine what makes sense to translate, what should be created separately, and how those pages fit into the rest of your website.

Not a Law Firm? We Can Still Help.

Legal marketing is our bread and butter.

It isn’t the only thing we know how to do.

Blue Seven also provides SEO content for other industries, including professional and financial services, construction and contractors, hospitality and tourism, healthcare and wellness businesses, real estate, local businesses, nonprofits, and other organizations.

We have also worked on content and marketing projects involving sports tourism, hotels and resorts, vacation services, restaurants, coffee shops, automotive businesses, government entities, and plenty of businesses that do not fit neatly into a category.

Non-legal content generally starts at $0.20 per word. Additional fees may apply when a project requires significant research, specialized knowledge, interviews, or other work beyond our standard content process.

For broader SEO engagements, we’ll build pricing around the actual scope of the project.

Need Something We Didn’t List?

Packages Are Starting Points, Not Handcuffs.

Need 37 pages?

Fine.

Need 100 pages a month?

We should probably talk.

Already have an SEO company but need a serious content team?

We do that.

Already have writers but need SEO strategy?

We can talk about that too.

Need English and Spanish content rolling out at the same time?

Let’s build the process.

Have an internal marketing department that simply needs more capacity?

That may be exactly where fractional support makes sense.

Need us to work alongside your existing marketing agency?

We have spent years doing exactly that. You can learn more about how we partner with marketing agencies.

The packages on this page are here to give you an idea of what working with Blue Seven can look like. They are not meant to force your project into a box.

Tell us what the problem is.

We’ll tell you whether we can help solve it.

Let’s Figure Out What You Need

You do not have to know exactly which package you need before you call us.

Tell us what you’re trying to accomplish, what you already have, where you think the gaps are, and what kind of support you’re looking for.

We’ll take it from there.

Contact Blue Seven to start the conversation or call us at 843-580-3158.