By now, everyone has likely heard of the social media platform TikTok. This app exploded in popularity at the beginning of the COVID-19 pandemic because many people were looking for distractions from the chaos around them. Even if you hadn’t heard of TikTok before the pandemic, you may have seen that the president tried to have the app banned from the United States altogether (only after TikTokers thwarted his attempt at holding a giant rally in the middle of the pandemic).
I mention TikTok because the videos that users post are capped at one minute, though most videos are much less than the full 60 seconds. Most of us, including readers who come to your law firm’s website, are looking to get information quickly and in a clear manner. In other words, your practice area pages and blog posts have to capture a prospective client’s attention, engage them, and close the deal – all relatively quickly.
We’re in a TikTok world, just along for the ride
How often do you click on an attorney’s page and see long explanations of laws, dense paragraphs, and no end in sight?
I do. All the time. In fact, one of my jobs is going in and tearing those types of pages to shreds crafting an excellent, client-focused page. I have to think like your prospective clients:
- Why are they on your page in the first place?
- What is the information they need immediately?
- Do they know how crucial your help will be for their issue?
- Can they see how to contact you?
All of your law firm website’s content matters
When you are creating each page on your law firm’s website, you need to keep your prospective clients in mind. All of your pages matter, including:
Every page can capture and engage your readers, even if the topic is relatively boring. What may seem boring to most people may be the one thing your client needs help with. Every page also has to engage your readers while keeping SEO in mind. You can easily write a short and engaging post that includes the seamless integration of keyword phrases, your law firm name, and geographic terms.
TikTokify your law firm posts
In keeping with the nature of the post, I’ll wrap this up quickly. At Blue Seven Content, we understand that each law firm’s needs are different. Your potential client-bases are different and have varying levels of income and education. Our team will use socioeconomic and geographic-specific information to craft brilliant, compact, and readable content for your law firm website. Please reach out to us for a free consultation by clicking here or calling us at 843-580-3158.
Written by Allen Watson – CEO and Co-Founder of Blue Seven Content