Law firm video marketing enables your team to build credibility with clients and connect with prospects authentically and efficiently. Videos allow you to share valuable content and establish authority in your law firm’s practice areas, which is becoming more important in search engine optimization. Your law firm needs to invest in video production to keep up with the current legal marketing world.
While it is easy to be overwhelmed with the idea of creating video content, Blue Seven Content can help relieve the burden. Our team of law firm video marketers can coach you through getting started, whether you need help with crafting scripts from your own content, writing original researched scripts, video production, or repackaging content for social media. We understand law firm video production and will help maximize your time.
How We Approach the Video Marketing for Lawyers
At Blue Seven Content, we help coach you in creating a video marketing strategy that works. Many law firms approach video marketing incorrectly, by focusing too much on themselves. Your potential clients are searching for answers online. Videos are a great way to provide immediate value and turn that prospect into a grateful client.
At Blue Seven Content, we provide support for law firms looking to get started in video marketing or those who are already established. We will support you through any of these approaches when working with your law firm:
- You provide content from your website, and we will craft scripts from it for you to use.
- We recommend topics and create specially-made, original, researched scripts.
- You provide video drafts that you have already made, and we advise you on ways to edit and produce content specially tailored to your website and social media platforms.
However experienced you are in video production, we can help you create original, easy-to-follow, and properly formatted scripts that connect with your audience and are tailored to your practice area and firm brand. Plus, we will offer free feedback for the first two videos made using our scripts.
At Blue Seven, our motto is Original, Researched, Optimized – Attorney Driven, Human Curated. We believe in the power of creating relatable, insightful, and authoritative content that rises above anything AI can produce.
Why Video Marketing for Law Firms Is Necessary
Video is an essential part of today’s marketing strategy, providing help to potential clients as well as providing another type of content for Google and other search engines to pick up. If done properly, video content can be a cost-effective way to expand your reach and turn viewers into converted clients.
With more and more law firms joining video platforms like YouTube and LinkedIn Videos, you need to make sure your firm is represented where your clients are. Video marketing for law firms is a valuable way to establish authority and connect with people, whether they are at the beginning of their legal journey, searching for answers, or ready to begin.
Video marketing also helps improve your website’s SEO on Google and other search engines. In addition, many video content platforms like YouTube and TikTok are replacing these traditional methods as more people use them for search.
Video content embedded on your website can help increase user engagement and time on page, increasing your organic ranking. Even with content focused on answering a prospective client’s questions, using a call-to-action to wrap up the video can increase conversion rates as well. While search engine algorithms are always changing, adding quality content that connects with your clients is always a win.
How to Know What to Make Videos About
Law firm video marketing topics should be influenced by two main things: what your clients are searching for and how you can meet their needs. Instead of just promoting your team and your services, meet your potential clients where they are at. Two simple and free ways to start your video topic brainstorming involve using Google or another similar search engine.
Start by using Google predictive search to research what clients are searching for. This tool allows you to see what clients are searching for by predicting searches based on billions of data points from similar searches. Begin by typing in a question you know clients may be asking, and use the similar searches as the topic and title for a lawyer video.
You can also use the “People also ask” section, which recommends additional questions clients may wish to know regarding a practice area or legal topic. The more questions you click on under this section, the more that will appear, giving you a plethora of legal topics for videos.
You may also want to consider other video topics such as:
- Explaining Legalese: Create a quick, helpful video explaining complex legal terms and breaking down topics into information your clients can understand.
- Answering Questions: Whether you have created an FAQ page or not, you know the common questions you get asked every day. Demonstrate your authority on your specific practice areas by answering the questions your potential clients are searching for.
- Addressing Fears: The legal realm can be intimidating, and many people have concerns about what pursuing legal action will mean to their lives. Break down the process and what to expect, creating an empathetic and emotional connection with prospective clients.
- Expanding on Practice Areas: Film simple but informative videos on your practice areas, and expand on the content you may already have on your website.
- Sharing Insight: If there are current events or new legal changes happening related to your practice, share your professional knowledge, especially on platforms like LinkedIn, where people are looking for credible, authentic legal advice.
- Highlighting Community Involvement: Clients want to work with a law firm that genuinely cares. What better way than to highlight your team’s community involvement and the impact you are trying to make on your local area.
Strategic content like this that meets the needs of your potential clients can help you expand your reach and drive more traffic to your website. While you do not want to look at your law firm’s videos as purely promotional, be sure after sharing insightful and valuable content to create a call to action. A short statement at the end of the video encouraging prospects to take the next step can help you turn an engaged viewer into a converted client.
Whether you come to us with a long list of well-researched content ideas or have no clue where to begin, we can help you craft original, researched, and optimized scripts for your law firm videos tailored to your tone and geographic area.
How Often to Post Law Firm Videos
Your law firm’s video strategy needs to reflect your ability to create quality content on a consistent basis. Some firms post daily to social media platforms, while others will only post once a week or once a month. Both of these strategies can be successful, depending on where you are using your content and what audiences you are trying to reach.
While posting more often can result in benefits in search engine optimization, your focus first needs to be on creating quality videos that actually meet your client’s needs. With video platforms expanding into search engines, the life of a video goes from timely and trending to becoming “evergreen” content. For example, if you answer a client’s burning question regarding their potential divorce, they will care less about when the video was posted and more about the valuable information you provided.
Getting started with your video platform is the first hurdle to success. At Blue Seven, we can help you create a consistent posting strategy that keeps your website and video platform content fresh while crafting content with a longer life.
The Power of Repurposing Content in Video Marketing for Lawyers
Law firm video marketing strategy should look at each long-form video as an opportunity to repackage and reproduce smaller segments optimized for short-form video platforms, like:
- TikTok
- LinkedIn Videos
- Instagram Reels and Stories
- YouTube Videos and Shorts
Each of these platforms has different audience demographics and attention spans, so creating short- and long-form content may help you connect with different clients. With video scripts, we can help you format them so a single video shoot can provide content for multiple videos across different channels.
Contact Blue Seven for Your Attorney Video Marketing
If you are looking to get started in video production for law firms, Blue Seven Content is here to help. We can work with you to strategize the best approach to posting, create original, tailored content, or repurpose content from your law firm’s website into easy-to-read, properly formatted scripts. Contact us for a free law firm video marketing consultation online or by calling us at (843) 580-3158. We are ready to help you succeed with video marketing that matches your firm’s unique tone and geographic location.