How Can A Law Firm Delete A Bad Or Fake Review?
Good reviews are the gold standard for generating new business. Each good review is a personal referral that anyone can see. While it may be true that a law firm has to get a lot of good reviews to generate one new client, if a law firm gets just one bad review, it may lose…
Legal Marketing Changes in California 2026: What SB 37 Actually Means for Law Firms
California just rolled out its biggest attorney advertising overhaul in decades with Senate Bill 37 (SB 37), signed in October 2025 and effective January 1, 2026. And this is not a small tweak to some fine print. It’s a structural shift in how legal marketing is regulated in California. FYI – California is often a…
Law Firm Social Media Strategy: Why It Matters and How to Do It
Social media is no longer just a place to connect with long-lost relatives and keep up with old college friends. It’s a hub where many people spend most of their lives. From local restaurant recommendations to groups that will answer any question you could ever think of about how to grow your plants, to, yes,…
Saving Business From Demise By Being Different: A Lesson From Barnes and Noble
We almost said goodbye to Barnes & Noble. Not the men, but the bookstore. Leading up to 2020, the company was posting massive annual losses. Acquired in 2019 by Elliott Advisors in a deal worth about $683 million, the slow turnaround began. As I tell this story about how Barnes & Noble pulled off a…
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