American Bar Association Resolution 604 – A Response to ChatGPT?

The American Bar Association has responded to ChatGPT.  The increasing use and fascination of ChatGPT are reminiscent of Wikipedia. I remember in school being told not to use Wikipedia as a source because the author cannot be trusted. We see the legal industry viewing the use of ChatGPT much the same. Even though you input…

ChatGPT and Law Firms – From the Mouths of Industry Decision Makers

Anecdotally, ChatGPT is a non-starter for law firms and legal marketing agencies. That’s based on the discussions I had with lawyers and marketers at the Legal Marketing Association 2023 conference in Hollywood, FL. The moment ChatGPT 3 was released in late November, I knew it would be a big deal in the industry. I immediately…

Websites for Contractors – Why Content Matters

Websites for contractors are important. Right now, home and business owners in your community are looking for contractors who offer the same services that you provide. You are ready and waiting with solutions to their issues and are prepared to begin working on the projects they envision. But, because of the fickleness of search engines,…

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