Google’s AI Content Guidance: What Businesses Should Check Before Publishing
When a new page lands in your inbox, it’s tempting to check the headline, skim a few paragraphs, and move on. You hired someone to write it. The sentences sound professional. The keywords appear to be in the right places. Surely somebody checked the rest. That assumption deserves a closer look, especially as AI makes…
Own AI Search By Owning Your Local SEO Ecosystem
Victoria and I started writing legal content more than a decade ago, long before Blue Seven existed in its current form. We have written through keyword-heavy SEO, the rise of long-form content, mobile-first search, featured snippets, People Also Ask, increasingly conversational search, and now AI-generated answers. Watching those changes from inside legal content has taught…
OpenAI Astra for Law: What It Is and What It Could Mean for Law Firms
Legal marketers have spent the last few years asking how artificial intelligence will change the way people find lawyers. OpenAI may have just given us one of the clearest answers yet. OpenAI has introduced Astra for Law, a configuration of GPT-6 Astra designed for professional legal work. The important part of the announcement reaches beyond…
Content Writing for Regulated Industries: Great Content Within the Guardrails
Make a stronger claim. Show off your results. Add testimonials. Give people a reason to choose you. Spend enough time around content marketing advice and you’ll hear some version of that list. Be more persuasive. Be more confident. Apparently, your next client is waiting for you to find a more aggressive adjective. Some of that…
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