Having great legal content must be a big part of a law firm’s overall marketing strategy. It must be educational and entertaining enough to hold the attention of the audience it is intended to reach. The end objective of legal content is to provide enough value to readers so that they are persuaded to take … Continue reading 3 Things You Must Know Before You Write Great Legal Content
Law firm marketing is essential, and we’ve made no secret that Blue Seven Content is focused exclusively on providing the best legal content writers in the business. We do this by seeking out the writers who already have proven writing skills then provide them with our legal content writing guides and an interactive training session. … Continue reading Blue Seven Content Partners With webLegal: The Law Firm Marketing Power Couple
Everyone can write legal content, especially lawyers…right? Sure, lawyers can write … Good legal writing is well researched and persuasive. And legal content is writing … Good legal content is well researched and persuasive. So why don’t most lawyers write good legal content? Legal writing is written for an audience of lawyers or others familiar … Continue reading Legal Content: 5 Reasons Good Attorneys Are Bad At It
When it comes to legal content writing providers, phone calls or video chats with clients usually go one of two ways: Everyone gets along and is on the same page. Maybe a few laughs are shared. Attorneys or legal marketers at a law firm do not understand SEO. Things can get uncomfortable. When I was … Continue reading Legal Content Writing: Most Attorneys Don’t Understand Keywords or SEO
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