Law Firms and Search Generative Experience (SGE)

Law firms are beginning to explore what the search generative experience (SGE) means for them. Surely, most law firm marketing directors or partners have spoken to their marketing agencies, and there may be some internal panic.  At Blue Seven Content, we only generate written content for law firm websites, so SGE has the potential to…

ChatGPT And The End Of Our Complacency

Sometimes, complacency is an accident. Nobody wakes up and says, “I think I’m fine with not improving.” No. Complacency sneaks up on you. At Blue Seven Content, we’ve tried very hard to be intentional about what we do and how we do it. We’re a company that only provides written content for websites (mostly law…

American Bar Association Resolution 604 – A Response to ChatGPT?

The American Bar Association has responded to ChatGPT.  The increasing use and fascination of ChatGPT are reminiscent of Wikipedia. I remember in school being told not to use Wikipedia as a source because the author cannot be trusted. We see the legal industry viewing the use of ChatGPT much the same. Even though you input…

ChatGPT and Law Firms – From the Mouths of Industry Decision Makers

Anecdotally, ChatGPT is a non-starter for law firms and legal marketing agencies. That’s based on the discussions I had with lawyers and marketers at the Legal Marketing Association 2023 conference in Hollywood, FL. The moment ChatGPT 3 was released in late November, I knew it would be a big deal in the industry. I immediately…

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