The demographic and socioeconomic status of the population in your law firm’s location matter. Your law firm will find much more success when you truly understand your client base. While there are some law firms that draw from very large geographic areas or even from the entire country, that is not usually the case. Most small- to mid-sized law firms rely on the people located in the area where their law firm is physically located. Sometimes, this is a single city. Other times, this means multiple towns or counties.
Why Population Data Matters for Your Law Firm
Using local demographic and socioeconomic data can enhance your law firm’s online content as well as your understanding of your client base. Specifically, data related to your state, county, and city are all important. Regardless of what field of law you practice, you can be sure that your area’s demographic and socioeconomic profile plays a huge role in how your clients view law firms and lawyers as a whole.
Demographics and Socioeconomics Are Major Data Indicators for Your Firm
No matter the industry, you better believe that demographic and socioeconomic data is obtained and heavily scrutinized. This data significantly contributes to the way that educators approach teaching students in their area. Fast food restaurants do not even begin planning new locations until they have a thorough understanding of the population in the target market area.
As a law firm, you need to apply the same concept to how you approach gaining new clients. For every area that you are located in or that you wish to target, you need to understand specific data sets. For each target area, you need to research and understand the population’s:
- Racial and ethnic makeup
- Mean and median income
- Employment status
- Types of occupations
- Poverty level
- Educational attainment
- Languages spoken at home
- Marital status
How Is Your Law Firm Data Gathered?
Gathering this data can seem daunting, but the good news is that the US Census Bureau gathers all of this data on a regular basis. While you may understand that the Census does its big national count every 10 years, the reality is that it continues to put out reports each year about specific data that could be important for your law fair. The US Census Bureau breaks down the data that you need at the national level, state level, county level, and local municipal level. You can even tone your search to target specific zip codes.
With this data, you can tailor your law firm SEO content to a specific audience. For example, suppose that you notice in one area of your law firm’s location that most of the population has only high school diplomas or GEDs and not much in the way of higher education. Perhaps this is an area known for industrial, blue-collar work. When you want to target this area with your landing pages, practice area pages, FAQs, or blogs, you may want to stick with information about why the potential client needs an attorney for their particular problem, what type of compensation they can receive (for personal injury cases), penalties they may be facing (for criminal defense cases), and how much your services cost.
However, suppose that you notice that another area of your law firm’s target market relation has a high median income, and the people there have a higher percentage of college degree attainment. For this particular target area, you may want to target your practice area pages, sub-pages, and blogs differently. Perhaps you can delve into more information regarding the laws and even the theories behind some of the laws.
Another example of how this data can tailor your approach could have to do with languages spoken in your area. If you discover (or confirm) that there’s a major Spanish-speaking population in your service area, you’d have to consider a robust Spanish-language approach to your online marketing.
From the readability and grade level of the content on your law firm’s website to the information that goes into every page, socioeconomic and demographic data for your law firm’s target market is crucial.
Blue Seven Content Can Help With Your Law Firm Demographic and Socioeconomic Report
At Blue Seven Content, members of our team trained researchers. We have extensive experience gathering and analyzing law firm demographic and socioeconomic data, which is exactly what we understand that you do not have the time to do. Let us take this off your plate and provide you with valuable information that you can use not only for your online marketing but also for other aspects of your firm.
All you have to do is tell us what area you want targeted, and we will do this research for you. We will use data from the US Census Bureau and other reputable statistical agencies to put together the demographic and socioeconomic data for the target area. We will also put together our analysis of how this data can help shape the content on your law firm’s website. You can click here to view all of our products as well as the pricing for these services (the good news is that if you have multiple locations to target, we can usually provide discounts for additional reports).
If you are ready to use socioeconomic and demographic data to enhance your law firm’s marketing plan, please reach out to us for a free review by clicking here or calling us at 843-580-3158.