How to Choose Between Blogs or Social Media for Your Law Firm

The age of the internet has made marketing both easier and harder. For the individual person trying to get their business off the ground, it is easy to start your own brand via social media. However, if you are looking for sustainable traffic to your site so that it works for you instead of you working for it, blogs are the way to go. 

Why Social Media Posts Don’t Work 

Social Media is great because it allows you to curate your own content and create brand specific messaging. However, it can feel like a second full time job because the most effective way to use social media is to post constantly, consistently, and daily. People can spend up to $4000-$7000 to maintain social media accounts. Is that the wisest way to use your marketing budget?  

Having an Instagram account for a clothing store is different than having one for your law firm. They are two different industries with different needs and audiences.  The legal field is more about reputation and outcome that can’t be expressed in a 30 second video or a picture post. Stop the chaos of trying to find cool new ways to talk about justice and let our professional writers at Blue Seven Content help. 

How Clients Choose Legal Help 

People search for legal help when they are in a situation, not beforehand. People look for four attributes in an attorney or law firm: 

  • reputation 
  • experience 
  • outcome
  • personality 

How can you best display these 4 attributes in a professional manner? Blogs. Our writers at Blue Seven Content know how to write well-researched and original content about your legal practice areas specific to your location. We are specifically tailored to your needs because we consult with you. We discuss your focus areas, location, audience, and long-term goals. Unlike an Instagram post, no one “likes” a blog post. However, we know that building a business is a marathon and not a sprint. Blogs can maintain the longevity of your business with consistent posting and original content ensuring search engine optimization. 

How Blogs Help Your Law Firm

Blogs are short, impactful pieces of writing that act as little windows into your legal world giving readers access to your brand, reputation, experience, and successes. A reader looking for legal answers may stumble across your blog and realize that hiring you as an attorney is the best option for their success. Having a well-written, researched, and original blog can transform the reader to a client. It can also improve your search-ability on search engines. 

Blogs for a Law Firm are a Better Bang for your Buck 

Social Media can cost around $4-7,000/month depending on varying factors like which social media site, amount of posts, hiring managers, content specialists, etc. To start your business foundation of blogs and pages we have one-time order packages starting at $475. 

The biggest difference between blogging and social media is that blogs help search engines find your page as people search for terms related to your content; thus, it helps the site work for you unlike social media where you have to continuously create content. Blogs show your readers that you are up-to-date in the legal field, interactive with your community, experienced, personable, and able to communicate. Blogs may not give you that instant flare of gratification, but you have to focus on creating new content daily. Blogs can be written and posted at minimum one time a week and you still see results. 

If you are ready to start focusing on your real business and over trying to find new things to post daily, our professional SEO writers at Blue Seven Content are here for you. Our team is ready to help you with a variety of services, including:

With daily consulting, we are ready to hear how we can create a plan for you to create a sustainable site that works for you so you can work on your legal career. If you need help crafting quality content for your law firm’s website, please reach out to us for a free consultation by clicking here or calling us at 843-580-3158.

Written by Allen Watson – CEO and Co-Founder of Blue Seven Content

Law Firms – Your Prospective Clients Have a TikTok Attention Span

By now, everyone has likely heard of the social media platform TikTok. This app exploded in popularity at the beginning of the COVID-19 pandemic because many people were looking for distractions from the chaos around them. Even if you hadn’t heard of TikTok before the pandemic, you may have seen that the president tried to have the app banned from the United States altogether (only after TikTokers thwarted his attempt at holding a giant rally in the middle of the pandemic).

I mention TikTok because the videos that users post are capped at one minute, though most videos are much less than the full 60 seconds. Most of us, including readers who come to your law firm’s website, are looking to get information quickly and in a clear manner. In other words, your practice area pages and blog posts have to capture a prospective client’s attention, engage them, and close the deal – all relatively quickly.

Image owned by TikTok

We’re in a TikTok world, just along for the ride

How often do you click on an attorney’s page and see long explanations of laws, dense paragraphs, and no end in sight?

I do. All the time. In fact, one of my jobs is going in and tearing those types of pages to shreds crafting an excellent, client-focused page. I have to think like your prospective clients:

  • Why are they on your page in the first place?
  • What is the information they need immediately?
  • Do they know how crucial your help will be for their issue?
  • Can they see how to contact you?

All of your law firm website’s content matters

When you are creating each page on your law firm’s website, you need to keep your prospective clients in mind. All of your pages matter, including:

Every page can capture and engage your readers, even if the topic is relatively boring. What may seem boring to most people may be the one thing your client needs help with. Every page also has to engage your readers while keeping SEO in mind. You can easily write a short and engaging post that includes the seamless integration of keyword phrases, your law firm name, and geographic terms.

TikTokify your law firm posts

In keeping with the nature of the post, I’ll wrap this up quickly. At Blue Seven Content, we understand that each law firm’s needs are different. Your potential client-bases are different and have varying levels of income and education. Our team will use socioeconomic and geographic-specific information to craft brilliant, compact, and readable content for your law firm website. Please reach out to us for a free consultation by clicking here or calling us at 843-580-3158.

Written by Allen Watson – CEO and Co-Founder of Blue Seven Content