When I talk to people about Blue Seven Content, they inevitably ask me – How can you build a business around only providing content and not actual website development for law firms?
The answer to that is – There’s a demand for it (since this was written in Dec 2021, we’ve realized that there is a significant demand).
It’s been a while since I’ve finished my economics classes in grad school, but I still remember supply and demand. If there’s a demand for something, supply it.
I take this a bit farther and say that – If there is a demand for something, become the best supplier out there. That’s what Blue Seven Content is here to do.
Blue Seven Content is a premium content supplier for law firms
Blue Seven Content isn’t launching because we hope that there’s a market for high-quality content for law firms. We know the market exists. There are many firms, both new and seasoned, that need well-written and researched practice area pages, blog posts, landing pages, and more, though they don’t necessarily need all the bells and whistles that come with a marketing agency.
Why should these law firms pay for things they don’t need, like graphic designs, full-stack development, and continual SEO analysis? In many cases, law firms have someone on-staff who builds or maintains their websites. In other cases, they have already paid someone to build their site only to realize that the person or company they hired really doesn’t provide good content. Why would a law firm want to be stuck in a monthly contract for…crappy blog posts?
You need someone who understands your practice area
Building websites is one thing, but actually putting together good content for your practice area pages and blog posts is another ballgame altogether. You don’t want someone who rarely, if ever, writes website content for law firms trying to give you content meant to draw in clients. The last thing you need is someone who just finished writing “Top Ten Reasons Boy Bands of the 90s Failed” or “Where Justin Bieber is Spending New Years” to write your page focused on car accident victims in your area. The two aren’t the same, but many marketing firms hire anyone who can string sentences together.
At Blue Seven Content, you have a team of writers who are well-educated and all academic writers in their own right. We have all either worked directly for law firms or written extensively for them. Some of us came from law firm marketing agencies, though we work directly with many firms as well. We know how to do this.
Blue Seven Content is ready to help you
At Blue Seven Content, we are a small team that chooses who we work with very carefully. We actively turn down clients so we can focus on our valued partners. We are here to help you with:
- Law firm practice area pages
- Law firm blog posts
- Law firm landing pages
- Law firm frequently asked questions (FAQs)
- Press releases
- Attorney bio pages
- Law firm “about us” pages
- Law firm homepages
- Law firm email marketing campaigns
Please reach out to us for a free consultation by clicking here or calling us at 843-580-3158. Our founder, Allen Watson, will be happy to talk about your needs.
Written by Allen Watson – CEO and Co-Founder of Blue Seven Content