You need law firm blog topics. Like it or not, blogs are an essential part of search engine optimization and rankings. The reasoning behind it is simple: more content shows Google, Yahoo, and Bing that your site is updated and relevant.
Although the creation of blogs to improve search engine optimization is standard practice, it is far from simple. Each step that goes into blog creation is just as important as the next. Tone of writing, style, legibility, grammar, and so much more work in unison to improve rankings for millions of law firms across the country.
Yet the component that hangs most people up is not the writing itself but the construction and formulation of law firm blog topics. This is difficult for many as there are many cogs working around a blog topic. It may be the targeted audience or even how relevant something is in the news today. Regardless, it is always important to consult the best legal content writers from a law firm SEO firm such as Blue Seven Content.
- 1. Define Your Goals
- 2. Determine Your Target Scope and Range
- 3. Conduct Research into the Timing of Your Blog Topic
- 4. Identify the Target Audience
- 5. Know the Facts
- How a Legal Content Firm Can Take Your Webpage to the Next Level
1. Define Your Goals
Setting proper goals is the very first step in formulating law firm blog topics. The best law firm content has a clear set of goals that have been used to formulate the topic in question. Doing so gives you a rough outline of the “why” and the “how.” Why are you writing about this topic? How do you execute your goals with this topic? A strong blog is one that successfully answers these questions in its writing.
Are you trying to:
- Drive-up clicks to your website with your content?
- Get new clients in cases for your legal team to take on?
- Build a better reputation amongst law firms in your area?
- Become one of the leading law firms in blog production?
- Fill a niche that has yet to be filled?
- Capitalize on a recent news event?
Setting specific yet attainable goals is the primary driving force behind quality legal SEO content. By setting these goals, the topic that you choose will have a greater chance of fulfilling your expectations.
2. Determine Your Target Scope and Range
Law firm SEO is a complex industry. You have a broad range of topics to choose from that must balance the needs of both the market and the capabilities of your law firm. While some firms may aim for automobile accidents in general, others may try to go for motorcycle accidents specifically. This can be for any reason but is usually done with a certain degree of intention.
If there have been an abnormal amount of motorcycle accidents in Phoenix, Arizona for example, A local law firm may find it useful to specifically aim for motorcycle accidents. This can be especially useful if other firms in the area have not yet identified this niche, making the chance of increasing rankings and driving up clicks all the more probable.
On the other hand, it may be the case that smaller cities and less populated geographical areas do not have a lot of firms tackling blogs to stay relevant. A firm in this scenario may find it more useful to cast a wide net and become one of the leading law firm content producers in the area. The reasoning behind the importance of the scope and range of your topics is that this strategy has led to many law firms becoming the most sought after in their respective communities. A healthy amount of market research is always the best path to understanding your market.
3. Conduct Research into the Timing of Your Blog Topic
It may seem easy to just write about whatever pops into your mind. However, this is rarely the best option. More and more firms are finding it worthwhile to target their topics according to events such as a certain season, holiday, or news event. The timing of a specific topic can be critical to the blog’s success.
Some firms failed to produce content during certain times of the year. Whether it be fatigue or overambition, there seems to be an ebb and flow in the production of content. You may be able to use this to your advantage. For example, immediately after Memorial Day may be a good time to publish one about how your firm can help after a drunk driving accident. This is just one example of a technique that can be used by law firms to improve the probability of getting a service request from a customer.
4. Identify the Target Audience
Identifying the target audience that you would like to market to is essential when deciding which law blog topics you are going to utilize. Audiences are extremely important to law firm SEO producers as they completely determine which topic is most likely to be used.
For example, communities that have a high number of blue-collar workers in industrial and manufacturing environments may benefit more from tackling worker’s compensation content head-on. A rural, Southern California firm may take it a step further and produce content aimed toward agricultural workers that are suffering from heat stroke during the summertime. A stellar firm will take this even further and translate its blog into Spanish to reach that critical population. Law firm websites and their content must be optimized to increase traffic by identifying the target audience.
5. Know the Facts
Before diving headfirst into law firm SEO content, a healthy amount of research and investigation into the facts of the matter should be conducted. Thorough fact-checking and a deep understanding of causation, correlation, and impact will make your communication of the topic reliable and educational. With this step, content can be more informative and less jam-packed with filler material. Knowing the ins and outs of the topic will give you the information you need to craft a proper blog.
How a Legal Content Firm Can Take Your Webpage to the Next Level
These five steps for formulating law firm blog topics are applicable to every law firm in the country. The audience, fact-checking, timing, goals, scope, and range are all crucial pieces to the puzzle of creating a worthwhile blog topic. As more and more firms pick up on the importance of creating a living, breathing website through law firm SEO content, it becomes ever more critical to make sure yours is quality.
Taking your content to the next level by translating it into Spanish for a Hispanic audience, discovering the abnormal amount of motorcycle accidents in your city, and deciding to produce over party-ridden holidays are all examples of high-quality content strategies that lead to further reach and revenue. To learn more about the very best law firm content strategies, please reach out to the best legal SEO copywriters in the business at Blue Seven Content or by calling (843) 580-3158.
Written by Ian Shotts – Legal Content Writer