Most of us have had some sort of technological issue over this last year with our work. This is particularly true for those who maybe hadn’t used video conferencing much before COVID-19 changed the way we do everything. For most of us, issues like someone being on mute or not being able to connect are a simple annoyance. However, there have been some rather humorous snafus over the last year. One of these happened yesterday.

By now, most of you have seen the virtual courtroom appearance in Texas that turned an attorney into a cat. Of course, he wasn’t really a cat, but he certainly did look like one.

“I’m here live, I’m not a cat,” said Presidio County Attorney Rod Ponton.

Yes, Mr. Ponton, you were there, and we thank you for the levity you’ve provided a nation that needs a laugh right now.

The issue was with Zoom’s filters. For those who may not use Zoom on a regular basis, stumbling into these filters can wreak havoc. Thankfully, Attorney Ponton had the patient 394th Judicial District Court Judge Roy Ferguson to help him walk through the process.

Ponton was eventually forced to use his secretary’s computer, but the hearing was able to proceed. “If I could make everyone laugh at my expense, I’m happy to do that,” Ponton said after the hearing was over. “It’s an example of what can happen in our computer connected world.”

Judge Ferguson even saw the humor in the situation and tweeted about it afterward.

Keeping up with trends and news to get traffic to your site

The second tweet by Judge Roy Ferguson actually brings up a good point.

The legal profession has been pushed to the brink over the last year. The COVID-19 pandemic led to complete court closures, significant delays, and a total makeover concerning how lawyers interact with clients. But, the justice system has continued to function. Law firms and attorneys have evolved.

Over the last year, many law firms that we’ve worked with at Blue Seven Content have asked us how to remain up-to-date, not just with how they handle technology, but with their website’s content. The good news is that our team had a game plan in place for law firms, particularly for those who had a website but neglected to do much with it after initially hitting the publish button.

Our team of legal writers likes to keep our client’s websites fresh with blog content that incorporates top news stories that relate to the firm’s practice areas. There are many ways that this can work. First and foremost, we always check the client’s geographic area for news stories that we can incorporate into a blog. We also track national news coverage for stories that can be used to relate the client’s practice areas.

Some examples of how we do this include:

  • Taking a local accident caused by a defective tool and related it back to the firm’s product liability practice.
  • Incorporating changes to state independent contractor laws into blog posts for our workers’ compensation injury attorneys.
  • Celebrating successful anti-discrimination laws and executive orders in blog posts related to firms’ employment law practice area.  

Our team specializes in taking relevant news stories from a client’s geographic location (or national if there’s a relevant story) and crafting a blog that will incorporate practice area keywords for SEO. These blogs keep a law firm’s website up-to-date with evergreen content that Google loves to see. Our goal isn’t to promise that every blog will generate dozens of clients. However, a blog strategy does bring value to your page in numerous ways. The regular flow of content is good for Google and other search engines so they see your page is not dead. The influx of blogs that incorporate keywords for your practice area is helpful, and blogs also give you a chance to build internal links. All of this can translate to more traffic, more leads, and more client conversions.

Blue Seven Content wants to help your law firm stay up-to-date

The team at Blue Seven Content has a plan, but we need you to give us the green light. We know how to keep your law firm blogs flowing with quality content. We’ll incorporate relevant news stories and statistics, and we’ll have the pages ready to publish when you get them from us. Aside from blog posts, we also work extensively with firms to create all of the following:

If you need help crafting content for your law firm, please reach out to us for a free consultation by clicking here or calling us at 843-580-3158.

Written by Allen Watson – CEO and Co-Founder of Blue Seven Content

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