When building out your law firm website, one of the first things you need is content that represents your firm. This content should cover a range of topics, from details about your practice areas to specifics about your law firm team. However, when you are already focused on your firm, and you have clients to think about, you may not don’t have the time to write dozens of pages for your website.
When you need to accurately represent your firm online, you need the best legal content writer on your side. The right legal content writers can take complex legal concepts, streamline them so that clients can easily understand without being misled, and encourage clients to work with your firm. Our team of legal content writers has the skills and resources to make this a reality for your law firm website.
- Types Of Legal Content You May Need
- What Makes a Good Legal Content Writer?
- The Importance of High-Quality Legal Content Writing
- Do I Need an In-House Law Firm Content Team?
- Reach Out for the Top Legal Content Writers Today
Types Of Legal Content You May Need
When building out a law firm website, you need more than a homepage that describes your firm, some pictures, and a contact form. You need content that shows your clients what they can expect if they choose to work with your law firm.
This content can vary and may cover a range of topics, including pages specific to the practice areas you cover, from family law to personal injury to criminal law. Below is a sample of the types of legal content you may need and what we can provide:
- Your homepage
- Other landing pages
- Blog posts
- Press releases
- About the firm and bio pages
- Frequently asked questions
- Email or newsletter content
Note that not all of these types of content are necessarily focused exclusively on the law. We provide not just legal content for the clients but also content that highlights your team of attorneys and showcases what makes your firm different.
What Makes a Good Legal Content Writer?
You may have worked with content writers before who provided clean, readable content that served its purpose but may not have provided the impact you expected. So, what makes a good legal content writer?
Writing good legal content is not just about grammar and spelling. The right spell-check tools can make this part of the process easy. What makes a great writer is making the content as relevant, useful, and easy to read as possible for the client. Making sure that readers are able to understand the content without feeling confused or frustrated is also vital to converting them from readers to clients.
To achieve this, our legal content writers have a number of resources and steps they take to ensure your legal content is as good as it can be. That includes the steps below, which our content writers strive to provide for each of our clients.
Strong Research Skills
State and federal laws are constantly changing and developing, meaning that staying on top of these changes can mean extra research. You may even want content that covers specific laws that are actively in development. That includes bills that are in the process of being passed, especially ones that may have a significant short-term impact on your potential clients.
The best legal content writers are also some of the best researchers. They have the tools to access information that is accurate, up-to-date, and provided to the client in a way that is easy to understand.
Always Original, Never AI
Sadly, many law firm content writers are turning to artificial intelligence (AI) writing programs to create a higher quantity of content, but that does not always mean that it has the quality of a human content writer. Note that these AI programs cannot create their own work. They can only scrape information from the internet.
This creates a two-fold problem for law firms. First, these programs may be scraping from old, outdated information. That means if you use this content, you may be using misinformation and misleading your clients. That can get you in serious trouble and has led to consequences for other lawyers in recent years.
This content is also of varying and often low quality. Worse, Google has sophisticated tools to spot this type of material being used. Your law firm content writer should never have to resort to these tools but instead should create original content made specifically for your firm.
Attention to Detail
If you have a house style, you want your content to follow those guidelines. That includes everything from specific phrases and practice areas you avoid to the way you format your law firm name. These little details go a long way toward creating a first impression of your law firm.
Because putting your best foot forward is so important, having a legal content writer who understands this and pays attention to these details is vital. While any legal content writer can produce pages for your website, a good legal content writer will ensure that the specifics that make your firm stand out are present.
That includes knowing details about your firm’s achievements. For example, you may have specific awards from your community that you want to highlight. A good law firm content writer will ensure those things are included on your site.
In Tune With Current Best SEO Practices
While presenting an accurate picture of your firm is key to helping your audience grow, the best legal content writer will also keep the algorithm in mind as well. To get the attention and traffic you need for your website, your legal content writer will also need to be aware of search engine optimization (SEO) best practices.
These best practices include proper headings, keyword optimization, and localization that can help Google understand what your page is about and what locations you serve. Legal content writing is a balancing act between writing for your clients and for the search engine, and the best content writers find a balance between both.
The Importance of High-Quality Legal Content Writing
While many attorneys understand the importance of having the best legal content writers possible, some are less concerned with their online presence. They may believe more of their clients will come from billboards and traditional advertising, and they may see their website as another type of billboard. However, failing to fill your site with the best possible legal content writing may be a mistake.
More and more people are turning to the Internet every day to help them choose their attorneys. Many rely on Google and social media reviews, and if they look at your site and find content that is difficult to read, riddled with errors, or simply incorrect, they may choose to give their attention to another firm.
While established law firms may already receive much of their business from traditional advertising, times are changing, and many upcoming law firms are seeing great results from their online presence. If you do not yet have a strong foothold in your local rankings, it can be difficult to compete. A high-quality legal content writing team can provide the tools you need to succeed in this space.
Do I Need an In-House Law Firm Content Team?
Having a law firm content writer who understands your firm’s needs can be useful and can provide you with ongoing legal content for your website. However, you may be concerned about having an in-house content team, and you may even be concerned that you do not have the budget for so much content. Fortunately, you do not have to worry about hiring new sources of writing when you work with our team.
Our team of legal content writers can provide content for your team at varying tiers of quantity. For example, you may want to simply expand your number of landing pages as a one-time effort. In other cases, you may want regular blog posts that help support your current layout. In other cases, you may have no content at all and need to fully build your site’s content.
Even without an in-house content team, this is an achievable goal with the right law firm content writers. The right team can provide needed pages in various forms and can produce more as the need arises.
Reach Out for the Top Legal Content Writers Today
Building a strong online presence is not just about social media posts and the technical side of your website. Much of what Google looks at, and all of what your potential clients look at, is the content that is actually on the page of your website. Building out this content, from your homepage to your monthly blogs, is key to painting a picture of what your law firm can offer.
At Blue Seven Content, we offer a broad range of content writing packages for law firms of many sizes. But what you can expect from all of those packages is high-quality legal content from some of the top content writers today. You can expect our team to provide the detail, focus, and quality you expect from us.
Ready to discuss your options for building out your content? Our team is ready to talk about what our writers can provide for your law firm’s website and how we can help your law firm grow. To learn more about our services, connect with us by calling, emailing, or filling out our online contact form.
Written by Dianna Mason – Legal and Construction Content Writer
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