Blue Seven Content Uncategorized

Get More Local Personal Injury Clients With SEO Written Content

If your firm wants more local personal injury clients, then your website needs to let search engines know it has the best content matches for relevant searches within that area.

Incorporating geographic and other local references into local personal injury lawyer SEO content increases its relevance in local searches, which improves ranking results and generates more clients. But, as with all search engine optimization techniques, there are best practices to observe and some pitfalls to avoid. 

If you want to make sure your law firm website content is properly optimized to succeed in local searches, read on.

  1. What is Local SEO for Personal Injury Law Firms?
  2. How Personal Injury Law Firms Can Use Local SEO to Attract More Clients
  3. Writing Tips to Help Personal Injury SEO Content Rank Higher in Local Searches
  4. Get More Local Clients with Personal Injury SEO Content Created by Blue Seven Content
If you want more local personal injury cases, start focusing on creating SEO content you can be proud of.

What is Local SEO for Personal Injury Law Firms?

Local SEO is the practice of optimizing website content to improve its ranking in searches done by people within a localized area. Local SEO helps law firms increase brand awareness among people within the targeted area. 

Google evaluates three primary factors when ranking local search results. 

  • Relevance – How well a law firm’s local business profile and website content match a search query
  • Distance – The proximity of a search result to the location term used in the search or to the location of the searcher
  • Prominence – Prominence is how famous a law firm is as determined by information available across the web

The relevance of a search result is enhanced when keywords used by local audiences (car accident attorney) are incorporated into a law firm’s business profile, practice area pages, and blog content. 

Proximity is determined first by results that match the specific location used in the search query (Dallas personal injury lawyer). If a non-specific location is requested (work injury attorney near me), proximity is determined based on a result’s physical distance from the searcher (as long as they’re not in incognito mode). 

Prominence is how well a law firm is known. Google equates prominence with credibility and evaluates a law firm’s prominence from various sources such as news articles, backlinks, reviews, and ratings.

How Personal Injury Law Firms Can Use Local SEO to Attract More Clients

Optimizing content for local searches increases a law firm’s visibility within the local area, building brand awareness and establishing trust within the community. However, to attract more clients with local SEO, a personal injury law firm must first publish content that search engines are looking for. 

Establish Topic Authority 

In response to any search query, Google is trying to find content that is both helpful and reliable. Authoritative sources of information are considered the most credible and rank higher than non-authoritative sources. Authority is the level of expertise a site has regarding a topic. 

Building topical authority in each area of practice should be the goal of law firm content. A content strategy should be built around each practice area to establish a law firm as the local authority on that topic.

Create Content to Match Local Searches

Optimizing for local searches enables Google to narrow search results to more closely match the query. For instance, if a person searches for a ‘personal injury lawyer in Nashville,’ a local law firm with a practice page entitled ‘Nashville Personal Injury Lawyer’ is more relevant than a local law firm with a practice page entitled ‘Personal Injury Lawyer.’ 

Location-specific landing pages can be done for each city or area where a law firm wants to capture location-specific keyword searches. For instance, a personal injury law firm in Raleigh might have separate pages for different local keyword searches:

  • Personal Injury Lawyer in Raleigh
  • Raleigh Car Accident Attorney
  • Spinal Cord Injury Lawyer Raleigh

Or a personal injury law firm practicing in the Atlanta area might want to target various suburbs where people may search for legal help:

  • Marietta Personal Injury Attorney
  • Roswell Personal Injury Lawyer
  • Personal Injury Attorney Alpharetta

Practical tip:  Which keywords a law firm decides to target within a particular geographic area will depend on the results of keyword research for that specific area. In some areas, ‘lawyer’ may be preferred over ‘attorney,’ and vice versa. 

Law firm blog content can further support local SEO efforts by incorporating local references and linking to appropriate local pages. 

Writing Tips to Help Personal Injury SEO Content Rank Higher in Local Searches

The goal of optimizing content is to get a law firm’s message to as many people as possible who need to see it. When optimizing content for local searches, the following tips can help law firms achieve better ranking performance.

1. Avoid Keyword Cannibalism 

Keyword cannibalism can happen when more than one piece of content on a website ranks for similar search terms. This can happen when two pieces of content cover a similar topic or are optimized for the same keywords.

What happens is that similar pieces of content end up competing against each other, and Google is not certain which should rank higher. Often, both pieces end up ranking lower. 

Internal linking can direct search engines toward content that can help improve ranking. Google uses links to traverse the content on a website and links can transfer authority from a higher ranking page to a lower ranking page. Internal links also enable searchers to easily access other relevant information which keeps them on a law firm’s website longer. 

Be careful when creating the ‘anchor text’ for an internal link. Do not use the same wording when linking to different pages. For instance, don’t use ‘car accident’ to link to both the ‘Denver Car Accident Attorney’ and the ‘Boulder Car Accident Attorney’ pages. Google may not be able to distinguish the difference between the pages, which could ultimately hurt your ranking. 

3. Create Separate Pages for Each Location Keyword 

Creating separate location pages for each location keyword improves a law firm’s ranking for each local search and increases the opportunities for internal linking, which can help drive more traffic to a law firm’s website and increase the site’s overall ranking.

Get More Local Clients with Personal Injury SEO Content Created by Blue Seven Content

Close to 50% of all Google searches are looking for local information. Law firms that are not optimizing content for local searches are missing opportunities to serve local clients. A content marketing strategy that includes local SEO will ensure a law firm’s content is seen by searchers looking for information from a local source. 

Optimizing content for local searches is part of our service at Blue Seven Content when we create original content for personal injury law firms.  Whether we are creating practice area pages, landing pages, or blogs, our content is always optimized to achieve the maximum advantage for our customers. If you are interested in content that gets consistent local results, contact Blue Seven Content. 

Written by Mari Gaines, JD – Legal Content Writer

Blue Seven Content Uncategorized

Writing Personal Injury SEO Content That Turns Readers Into Clients – Tips to Implement Today

Are you consistently writing personal injury SEO content for your website but not seeing many new clients? The information you are providing may be of great value, but it may not be getting the attention it deserves. 

With so much similar content available and reader attention being so fleeting, personal injury law firms not only have to write quality content, but they also have to write it in such a way that it appeals to readers who are looking for a reason to stop scrolling. 

Getting and keeping readers’ attention is part strategy and part art. Understanding reader behavior and presenting content that meets expectations and makes the experience comfortable (and perhaps even pleasant!) moves readers along the path toward becoming clients. 

  1. Content Presentation Can be More Important to the Reader than the Information Shared
  2. Why Having a Plan for Content Creation Improves Your Chances of Getting Clients
  3. Chasing Clients Away with SEO Content for Personal Injury that is Poorly Edited or Out of Date
  4. Writing Personal Injury SEO Content that Converts Your Ideal Clients

Content Presentation Can be More Important to the Reader than the Information Shared

Merely conveying information is not enough. There are just too many similar options that appear in search results. Personal injury SEO content needs to anticipate the behavior of the targeted readers. There are three jobs content has to do if it is going to be effective in acquiring clients.

First, content has to get the reader’s attention. Then, it has to engage the reader sufficiently to motivate continued interaction with the content. Finally, the content must persuade the reader to contact the affiliated law firm. 

The following are important considerations for improving a reader’s experience with law firm content.

Write a Good Headline

Getting a reader to stop scrolling and click on your content is the all-important first step toward client acquisition. Those first few words a reader sees when viewing search results must generate enough interest to get the reader to stop and click. Therefore, writing a great headline is crucial. 

The best headlines use relevant keywords to convey what a reader can expect from the content and include attractive or powerful language that piques the reader’s curiosity. As a general rule, headlines should be concise and to the point. 

A good blog headline for a Houston personal injury law firm writing about the steps to take after a car accident might be any of the following:

  • Injured In A Car Accident In Houston? Here’s What You Need To Do Now
  • What To Do If You Were Injured In A Car Accident In Houston
  • 7 Steps You Should Take After A Houston Car Accident
  • How To Protect Your Rights After A Car Accident In Houston
  • Mistakes to Avoid If You Were In A Houston Car Accident
  • Why You Need To See A Doctor After A Car Accident in Houston

Enhance Content Readability

Once a reader gets on a law firm’s website, the content needs to keep them there. The average amount of time spent on a website is less than a minute, which is not usually enough time to finish reading most content. 

So, when writing personal injury SEO content, how can you keep a reader’s attention?

  • Make sure the body of the content provides the information promised by the headline.
  • Start with an outline so the content is organized and flows logically.
  • Present information in short, concise sentences and try to keep paragraphs from three to six lines of text.  
  • Incorporate real experience and helpful examples where appropriate.
  • Make the information easy to scan using headers, bullet points, and bold text to highlight important points. 
  • Include links to other relevant content on your website so readers can easily find additional information that may be of interest. 

Tell the Reader What to Do Next

Writing personal injury content is about providing valuable information to potential clients and advertising the services of a law firm. SEO content for a personal injury law firm needs to include a motivating call to action (CTA) that persuades readers to contact the law firm.

Calls to action in legal content should convey the benefit a reader will receive by contacting a law firm. Incentives to encourage action could include offering a free consultation or providing a link to testimonials from other satisfied clients. Creating a sense of urgency by referencing a limited period for taking action – such as a statute of limitations – can also help inspire readers toward becoming clients. 

Calls to action should include action-inducing language like the following:

  • Call now
  • Schedule today
  • Get started
  • Contact 
  • Learn more
  • Don’t wait

Why Having a Plan for Content Creation Improves Your Chances of Getting Clients

Law firms attract clients by establishing themselves as legal authorities within their practice areas and gaining the trust of persons who read their content. Having a strategy for creating content helps a law firm establish topical authority with search engines which in turn helps to establish the law firm’s authority with potential clients. 

When Google is trying to determine the most appropriate response to an inquiry concerning personal injury, the search engine looks for indications of a law firm’s authority on the particular topic. A law firm that has comprehensively covered a topic with content on its website will rank higher in search results for having topical authority. A law firm that ranks higher in search results will be seen by more potential clients. When more potential clients interact with a law firm’s website, it is an indication of the site’s value to Google. 

Chasing Clients Away with SEO Content for Personal Injury that is Poorly Edited or Out of Date

As mentioned earlier, clients have a lot of choices when it comes to selecting a personal injury attorney. An easy way for a potential client to eliminate a law firm from contention is by finding spelling or other grammatical errors in the content or by reading information that is no longer current. 

With so much editing software available, there really are no excuses for sloppy editing. First impressions can be easily made and hard to overcome. An extremely competent law firm that has not paid adequate attention to detail when presenting content on its website is doing itself a grave injustice and likely losing business.

Similarly, lawyers are expected to be experts (though they can’t say so) in knowing the most current laws applicable to their practice areas and need to stay on top of any changes. If law firms are not regularly updating their content, it detracts from their authority and credibility. 

The goal is always to write content that will remain as ‘evergreen’ as possible. Evergreen content contains information that does not change frequently and needs updating only rarely, if ever. Content giving general or practical information may not need updating, whereas content about a specific law or a developing legal situation may need to be reviewed more frequently. 

Practical Tip: When updating previously published content it is only appropriate to change the publication date (according to Google) if significant changes were made. If only a few facts were changed or links added, it is best to add a note indicating when the information was updated but leave the original publication date as is. 

Writing Personal Injury SEO Content that Converts Your Ideal Clients

Why does SEO for personal injury attorneys matter? According to the SEO tool suite Ahrefs, of the billions of pieces of content published every day, over 95% never get any organic traffic. As more and more content is published, less and less of it has a chance to be seen. Standing out will only get more difficult unless you publish the kind of content that appeals to both search engines and readers. 

At Blue Seven Content, we write content that gets results. We work with law firms and legal marketing agencies writing thoroughly researched, strategically optimized, and uniquely original personal injury content that takes a reader from their problem to the law firm with the solution. Call 843-580-3158 to find out how Blue Seven Content can improve your content marketing. 

Written by Mari Gaines, JD – Legal Content Writer

Blue Seven Content Uncategorized

10 Tips for Writing Personal Injury SEO Content That Converts to Clicks and Clients

Writing personal injury content may be easier said than done. You want your content to drive your readers to choose your law firm over others. Yet, you may need help figuring out where to start. And the longer you wait to create high-quality SEO content, the more likely it becomes that prospects will find the legal services they need elsewhere. 

You spend your money getting readers to your website. Now what? If your content is less than stellar, your potential client becomes someone else’s potential client with the click of a back button.

When it comes to personal injury lawyer SEO content, do not leave anything to chance. Learn the ins and outs of content that will help you engage, inform, and inspire your readers. Once you do, you can create content that turns your readers into clients.

  1. Why Does SEO for Personal Injury Lawyers Matter?
  2. Personal Injury SEO Content Tips
  3. Get Help Writing Personal Injury SEO Content For Your Law Firm or Legal Marketing Agency
personal injury SEO content converts to clicks and clients

Why Does SEO for Personal Injury Lawyers Matter?

According to research, Google processes more than 40,000 search queries every second. This works out to about 3.5 billion searches every day and 1.2 trillion searches annually around the world. With search engine optimization, you can make it easy for readers to find your content since it may appear at or near the top of Google searches. 

Google has a formula for how its search works. Based on this, it considers the meaning, relevance, quality, usability, and context of all content. If your personal injury SEO content hits the mark in these five areas, Google may see it as credible. At this point, when readers search Google for pertinent terms and phrases included in your content, it may be one of the top results they see. This means readers are more prone to click on and read your content over your rivals’. When they read your content, they may discover the value your law firm offers. This may lead readers to search other areas of your site for content and reach out to your firm for more information about your legal services.

Writing personal injury content that ranks highly on Google can impact your firm long into the future. If readers continuously return to your site, it may be easy for others to find you on Google. This increases the likelihood that readers will choose your firm over its competitors. On top of that, you may boost your conversions and sales.

Personal Injury SEO Content Tips

Producing top-notch SEO content for personal injury law firms may seem difficult at first. Fortunately, we are here to help you get the best results out of your content. Here are five tips you can use to create content that transforms your readers into clients:

1. Identify Your Audience

To make content your readers need, you have to figure out who you want to read it in the first place. Consider who will read your content and why they should look at it. From here, you can figure out what terms and phrases to include in your content. This can help you produce content that resonates with your target reader. 

2. Avoid Jargon

Even though SEO content for personal injury law firms is evolving, there is at least one constant: Jargon will do you no favors. You may understand legal terms and phrases, but your readers might not. As you produce your content, keep the reader’s point of view front and center. If there are terms and phrases that a reader may not understand, define or rephrase them. Otherwise, if a reader does not understand what you are saying, they may be confused about your content. This may drive them to look elsewhere for legal services. 

3. Avoid Fluff

Just because you want to craft meaningful content for your lawyer website does not mean you need to be long-winded about it. In terms of SEO, short and direct content is typically better than long and descriptive. Your content should make it clear what your law firm offers and what you are all about. When someone reads your content, they should not have to search far and wide for the information they need. If you are worried your content is loaded with fluff, help is available. For example, you can partner with a legal content marketing agency that can produce SEO-friendly content that is concise and digestible. This agency may help you revamp your existing content and produce new content that is free of fluff and delivers outstanding results. 

4. Be Intentional

You may be tempted to use AI legal content marketing, but doing so may hurt your law firm now and in the future. Artificial intelligence gives you a quick solution to produce content. Alternatively, the content is not personalized. In the big picture, it may not differentiate your law firm from others. If you produce SEO content on your own, you can tailor it to your firm. You can create content that is well-structured and easy to understand. Plus, you can write about any legal topics that are relevant to your readers. This flexibility creates endless possibilities. It allows you to deliver content that your readers can enjoy and helps your firm rise above its rivals. 

5. Update Your Content

If you are not careful, bad law firm website content may damage your brand reputation. For instance, you may have published a law firm blog post that includes statistics and research that are now out of date. Even worse, the post may contain information about statutes and laws that are no longer in effect. Prioritize your website content and make sure it is up to date. Generally, it may be a good idea to audit your site’s content every few months. Some pages may need to be updated more frequently than others. A legal content marketing agency can work with you to make a plan to keep your content up to date. 

6. Convey Empathy

A person who has suffered a personal injury has experienced a significant negative event in their life. Their normal has been turned upside down. They may be going through a wide range of emotions. They may be overwhelmed and need some reassurance that everything is going to be okay. 

Personal injury SEO content has to let the reader know that their plight is understood, their welfare is important, and there is help to get them through this ordeal. Law firms can draw on past experiences with personal injury clients for examples of what people may be going through following a personal injury accident. 

Content that conveys to the reader that someone cares about them and what they have been through makes them feel valued and increases their trust in the information (and the law firm providing it).

7. Incorporate References that Demonstrate Familiarity with the Local Area

Including references to local culture and other points of common interest or experience will demonstrate similarities and help establish common ground with the reader. People are more likely to trust other people that they have things in common with. Let the reader know you are a part of and care about the local community. 

Incorporating local references into writing personal injury SEO content also helps search engines identify content that is highly relevant in terms of proximity to the searcher. For law firms with localized practices, this means the people reading the content are more likely to live or work in the same local area.

8. Make Sure Your Writing is Unique

When creating content, don’t just reiterate what every other personal injury law firm is writing about ‘distracted driving accidents’ or whatever else. Beware of using common phraseology too often. There can be a lot of similar language used when writing about laws and legal concepts. 

Plagiarism can often occur unintentionally due to limited ways to describe similar topics and the sheer volume of content being produced. There is mixed authority on how much plagiarism is acceptable or should be tolerated. Generally, a plagiarism percentage under 10% is considered safe, but the goal should be as low as possible. An online plagiarism-checking tool such as Grammarly can be of assistance. 

Plagiarism is a big problem when AI is used for generating content. Text analysis expert Copyleaks conducted a recent study of AI-generated content produced on a number of different topics and found that 60% of the content, overall, contained some form of plagiarism. Almost 43% of the legal content contained plagiarism, with close to 12% having identical text. 

Writing personal injury SEO content that is unique and original may take a little more time and attention. However, the rewards will be worth the extra effort. Not only do search engines prefer something new and different, but readers will find the content more engaging and be more likely to reach out. 

9. Be Realistic About the Outcomes Clients Can Expect

Law firms trying to generate personal injury leads need to be careful when expressing what they may be able to do for a client. It is an ethical violation for attorneys to promise or guarantee they can obtain a particular result. 

Rules of professional conduct prohibit lawyers from making claims about their services that could be misleading to potential clients. Particularly problematic are statements claiming to be better than other attorneys, such as ‘we are the experts’ or ‘work with the best law firm in town’.  

Even a representation such as ‘our firm can get you all the money you deserve’ could be misleading in that a person may believe an attorney can do more than is actually possible. 

Content may contain factual statements about qualifications, prior case results, and testimonials from clients about actual experiences. Readers are then left to draw their own conclusions without being inappropriately influenced about the outcome of the legal services a personal injury law firm can provide. 

Make sure your choice for writing personal injury SEO content understands what’s needed to get the job done right and up to your state bar’s standards.

10. Incorporate Personal Experience 

If appropriate, sharing personal experiences can enhance the authenticity of content and make it more relatable for readers. Readers are more likely to connect with information describing actual experience – especially if it is similar to their own. 

When someone else has experienced something similar to what we are looking for information about we tend to give more credibility to what they have to say. Google has realized the value to users of content describing personal experience, which is why ‘experience’ was added as one of its content quality ranking factors in 2022. 

Google is especially concerned about experience when it comes to personal injury legal content because it could influence a person’s financial and individual well-being. Content quality ratings undergo additional scrutiny when the topic contains information that could affect ‘your money, your life’ (YMYL).

Law firms that can ethically incorporate personal experience into their content are more likely to connect with readers on a personal level and get more personal injury clicks.

There really is no easy way around it. Law firms wanting to convert more personal injury leads into clicks and clients must commit to producing content that is reader-focused, relatable, unique, and trustworthy.   

Get Help Writing Personal Injury SEO Content For Your Law Firm or Legal Marketing Agency

Search engine optimization can make or break your law firm’s website, and these 10 tips should be considered when writing personal injury SEO content. If done correctly, the content can help lay the foundation that begins an attorney-client relationship. Regardless, you do not have to tackle SEO on your own. At Blue Seven Content, we have a wealth of experience with legal content marketing. Our team includes law firm writers who can help you craft content that drives traffic and helps your web pages rank high on Google. To learn more about our SEO content services, contact us today. 

Written By Dan Kobialka and Mari Gaines – Legal Content Writers

Blue Seven Content Uncategorized

It’s Always Been a Long-Term Game, Calm Down

“Instant results! Law firm SEO for immediate client acquisition!”

It’s obnoxious, sometimes, reading through your LinkedIn, Facebook, Instagram, or TwiX feeds.

The now-AI bros (it’s always the bros) are exactly who they’ve always been – the guarantors of instant results that leave you feeling cheap, used, and taken advantage of.

It’s always the bros.

You want long-term law firm website growth?

Then, you need a long-term law firm SEO content plan.

And you need law firm content that’s well-written by a person or team who does this regularly. Find your long-term team, make your long-term plan, and secure long-term growth.

Long-term FTW.

Stick with a long-term content strategy for your law firm.

A Long-Term Plan Means Long-Term: Don’t Get Scared After Two Months

No SEO professional will be able to give you an exact time frame for how long it’ll take for your SEO plan to start working. However, any reputable SEO professional should tell you it’ll likely take some time.

Even if you are barely scraping the surface of your SEO knowledge, then you’ve likely seen that you need a long-term strategy. It’s the truth. Despite what you may see on LinkedIn or on other social media platforms, insert results really aren’t a thing, but long-term organic growth through a strategic content plan is absolutely doable.

Not one month or two.

Make a plan that spans a year (to start with).

Make a plan that has quarter-specific goals that you and your team review.

Make a plan that gives you a solid year of STICKING TO THE PLAN.

On the flip side, you wouldn’t believe how many times we’ve seen law firms get great results from their SEO content after a year or so and then decide to stop producing content altogether once they get the results. It doesn’t take long to neglect a website before negative results happen. It doesn’t necessarily mean that you did anything wrong with your website in the meantime. It just means that others are continually adjusting and adapting their own websites, adding new content, and adjusting existing content.

Don’t stop once you get results. Keep going, even if you adjust your strategy.

Long-term content strategies should be the game plan regardless of practice area type. Blue Seven Content regularly helps develop strong, well-written, and researched:

Our team certainly handles more than just the “big” practice areas. We regularly write content for insurance defense firms, patent and trademark lawyers, employment lawyers, and more.

What Types of Content Make a Good Long-Term Law Firm Content Plan?

Your content strategy should be multifaceted. As far as marketing goes, you should tackle brand building from every avenue possible. This is much more than just SEO. However, since we just do content, we want to focus on the types of pages that can come together to create a healthy long-term SEO content strategy.

At the heart of your law firm’s website are the practice area pages. You might see these referred to as service area pages, but these are essentially your firm’s product descriptions. Your practice area pages tell your audience what you do. They give you a chance to convince a reader that you are the law firm best suited for their needs.

Practice area pages can encompass more than just one page for every area you practice. The reality is that you will likely need geographic-specific practice area pages focused on every location where you practice law. At least, pages for every location you want to get clients from.

For example, if you practice personal injury law in San Diego, your main target city for each page will be San Diego. However, as you grow your practice and expand your long-term law firm SEO plan, you may want to secure more clients from the surrounding areas. So, instead of having only a car accident page tuned towards your San Diego audience, you may also want to have a car accident page for Coronado, Chula Vista, La Mesa, and other nearby cities.

This applies to most law firms. It’s very rare for a firm to only take clients from one specific area.

There are likely some questions that you get over and over again. There are also some questions that individuals who need your services ask often, if not in person, then online, as they go through their journey of finding an attorney. Your law firm frequently asked question (FAQ) pages can help address these commonly asked questions, not only for the convenience of your audience but also for the happiness of Google and other search engines.

Blogging isn’t dead. Well, smart blogging isn’t dead. We’re no longer blogging just to blog in the SEO world. At least, most of us aren’t. However, law firm blogs can still provide more than just a source of Evergreen content for your website. They can help you address more granular issues related to your practice areas. The blog space on your law firm can help contribute to your overall SEO plan while also allowing you to reach out to the community, discuss current events, address local or national news, and more.

Your law firm content plan should include beefing up your “About Us” pages and any individual attorney biographical pages. Some of the most popular pages on any website are the pages that show the personal side of your firm. Looking for legal experience is scary, and people want to work with attorneys they can trust. Building out these sections of your website helps establish that trust with someone who is close to making their decision.

How Do You Develop Your Law Firm’s Long-Term Content Plan?

When developing your long-term law firm content strategy, think big picture.

Is your firm entering a new market?

Are you aiming to increase revenue by 50%?

Are you just starting out?

While creating content on a campaign-to-campaign basis or jumping into PPC may help achieve smaller short-term goals, a comprehensive long-term plan is crucial for reaching significant organic, long-term objectives.

Consider these key questions as you plan:

  • What are the firm’s long-term SMART goals? (Specific, Measurable, Achievable, Realistic, Timely)
  • Who are the law firm’s target potential clients? (e.g., car accident victims, slip and fall cases, violent crime defense)
  • Is there old content that needs refreshing? (e.g., outdated statistics, broken links)
  • Are there upcoming opportunities for blog posts or press releases? (e.g., recognition by Super Lawyers, relevant news events)
  • What makes this law firm unique?
  • Who will manage the content?
  • How often should content be published?

For example, suppose a small to mid-size personal injury firm wants to attract more car accident cases and reduce medical malpractice claims. A focused content plan might involve:

  • Targeting local car accident victims
  • Posting well-researched blogs about car accidents twice a week, including topics such as:
    • Recent car accidents
    • What to do in a car accident
    • What to expect from car insurance companies
    • Types of car accidents
  • Updating the website’s homepage to emphasize car accident claims by:
    • Adding relevant images of car accidents
    • Revising content to minimize focus on medical malpractice
    • Including statistics about local car accidents
    • Adding a “What to Do After an Automobile Accident” page
  • Posting and sharing the blogs across various social media platforms

Every long-term content strategy requires careful planning, and it’ll look different for each law firm. Once implemented, your law firm can expect several advantages, including increased visibility, improved client trust, and sustained growth – OVER TIME.

Law Firm Spanish Content and Translations – Bolster Your Long-Term Plans Based on Demographics

Serve your audience.

That means serving ALL of the people in your area. For areas with a heavy Spanish-speaking population, you NEED Spanish content on your website.

No, not just a cursory line or two on the homepage or a “We Habla Spanish” on the bottom left-hand corner of your page.

You need to SHOW your Spanish-speaking audience that they can trust you. Your existing law firm SEO web pages can be translated into Spanish by a professional. No, using Google Translate or ChatGPT is not your golden ticket.

That’s insulting to your audience.

Treat your Spanish-speaking readers with the respect they deserve. Translate your website pages and create brand-new Spanish content that reaches them directly.

It’s not rocket science – it’s knowing how to respect people.

Blue Seven Content – We Don’t Let Clients Down

It’s a long-term game, and we’re in it for the long haul. Our team has been doing this for a while now, and we’re continually refining our processes to improve. We communicate. We’ll never leave you in the dark, and we have a content guarantee.

When you’re ready to get your long-term law firm content strategy going (or if you want to bolster what you’re already doing), give us a call or fill out our form here. We’re ready to help.

Written By Allen Watson – CEO and Co-Founder of Blue Seven Content

Blue Seven Content Uncategorized

Well-Researched Content From Blue Seven for Your Law Firm’s Continued Success, From SEO to SGE

We started with law firms. Our founders began their writing careers (after switching from education) by writing SEO content for multiple industries but specifically focusing on law firms. After starting this company, they changed the industry process for writing competent law firm content.

Legal marketing is an insanely competitive field. But we aren’t trying to compete. In fact, there aren’t many people or agencies that can compete with us. At least, not with the level of talent we have combined with our price point.

But how do we do it?

Law firms seeking to gain a competitive edge in their geographic market have to create knowledgeable content and craft a credible reputation. This can take time, but well-researched law firm SEO content that focuses on the reader can position your firm as an authority for your particular practice area(s).

Well researched law firm SEO and SGE content.

Speaking to the Choir, But Just In Case – The Search World Has Changed

How’s your head?

We ask because we’ve had a fairly regular dose of morning Tylenol for the last year or so as our new overlords artificial intelligence has crept into every aspect of the marketing sphere (well, every sphere, actually – just the other day, we swore we saw a commercial for a smart toilet).

But, the shift changed a while ago for the legal marketing industry. We’re still feeling the initial start of what artificial intelligence may do, but the shift towards digital has been rapid, sped up even more by the COVID-19 pandemic. Data shows that 74% of companies have moved most of their services online. Again, speaking to the choir.

However, as more and more companies and more and more law firms realize the importance of their online presence, competition becomes intense.

You know it’s serious when the town’s PI/Divorce/OccassionallyCriminalDefense lawyer, who’s been in the same janky building for 37.5 years, has a website marketing his services (his name isn’t Saul).

However, and we are just going to speak anecdotally for a moment, whatever we call the current era we are in, it’s been a mucked-up, bassackwards, rollercoaster. ChatGPT rushed a miracle (lol) to the market, and everyone’s been playing catch-up, unfortunately leaving somewhat reliable SEO tactics in shambles.

However, we took some time to reflect last year (one hour) and decided to stay the course. We got into this business as writers. We hired more writers. So, we want to write, and we want to write well.

We didn’t lose any clients because of AI, but we DO know some agencies that made the shift. Most have shifted back to human writers. Two of our former colleagues have disappeared (not in a mafia way).

It’s well-researched pages for the win, duh.

Well-Researched Law Firm SEO Pages Are Still Golden

I encourage you to check out our legal writer training process. We’re able to create the best content for your law firm’s presence because of their talent.

Our writers and our process are the key to helping your law firm or marketing agency acquire new clients. A strong digital presence comes first from strong writing.

Good writing that’s well-researched and truly makes a point to communicate directly with the audience is the heart of what we do. It’s what we love.

Data from Googly shows what we already know – a ton of people (96% of law firm prospective clients look online for advice, and 74% of those people will visit a law firm’s website to take the next steps.

Competing means thinking about more than SEO, obviously, but your content can be a springboard to so many other marketing channels within your firm – SEO, SGE, social media, off-site brand awareness, physical marketing, and more.

If you have a good law firm SEO page, you have everything you need to pull it apart to use elsewhere. And that’s what we’re trying to shift to – more than SEO.

We know we can write, but we also know that our writing can grow your law firm’s brand and complement every marketing channel. Law firms should position themselves as a source of credibility and authority, not just online but within their community. However, your website is your storefront. Your content should be well-researched and help solidify your law firm’s credibility by becoming a reputable, trusted information resource. Turn writing law firm content into a priority.

Information from Customer Experience shows that 61% of online prospects are more likely to become clients with a law firm that approaches content in a unique way. Data also shows us that it could take five to seven online impressions before a consumer remembers your brand.

Your content can do a few things here – it can both address the immediacy of your potential client’s concerns while also crafting a lasting story to enhance your law firm’s brand.

High-quality, well-researched pages build brand awareness, strengthen your readers’ trust, and encourage more clicks to that contact page.

Good Writing First – Search Second

Blue Seven Content finds good writers first. That’s the priority.

Good writing is intuitive, and not everybody has that. That’s OK. Not everybody knows how to use a ham radio or how to grow strawberries, either. Not everybody has to be an expert in everything.

Typing does not equal writing. Putting together sentences that make sense does not equal writing.

Putting together words, sentences, and paragraphs that transform a law firm from a cheesy, AI, rote, basic content repository to a website the whole family trusts is a skill. It’s a talent we bring to every client.

We’ve been doing this for years now. Maybe you’ve heard of us, or maybe you’re out on the prowl for a new content provider. The good news is that we can partner directly with you OR your legal marketing agency.

When you call us, you’re going to talk to one (or both) of our founders. We are all personally involved in your content. When you need to get a hold of us, you can.

Oh, and we also have a content guarantee. If we don’t hit the mark you expected with your page, we’ll do it again. We don’t charge for revisions if we make a mistake, miss the mark, or just bungle a page.

We get it right, so you aren’t wasting money.

We’re ready to talk if you are. Writing law firm content is our thing. You can fill out our contact form (I promise, someone will see it) or call us at (843) 580-3158.

Written by Allen Watson – CEO and Founder of Blue Seven Content