Knowing how to write construction SEO content can help your business reach the next level. If you own or operate a construction company, you want a steady stream of customers to keep your business growing. In many local areas, people looking for construction services have almost too many choices. How can one particular company stand out from competitors and get more potential customers to its website?
In the digital marketing era (everything seems to be digital marketing now), the solution is great content. People with construction-related issues or looking for construction services will use a search engine to try and get the information they are looking for. Well-written SEO content on construction websites will connect construction companies with the right customers.
Website Content that Will Help a Construction Company Attract More Business
People interested in the services of a construction company may begin the process by searching for information. A construction company website that has content providing the answers people are looking for is a giant step ahead of one that doesn’t.
Content on a construction company website should anticipate the questions potential customers may want answers to and serve as a trusted go-to resource. Construction company and contractor website content should include the following kinds of information:
Descriptions of the products and services the company offers (product and service pages)
Details about the experience and expertise of the people (about us pages)
Helpful or newsworthy industry-related information (blog articles)
Handy resources for quick consumption (FAQ pages, lists, tips and hacks)
Announcements for upcoming events or promotions (press releases)
Shared experiences of other customers (testimonials)
An experienced construction SEO writer can craft any type of content a construction company needs so that it promotes the company, is favored by search engines, and attracts and retains the attention of new or returning customers.
Tips for Writing Construction Company Website Content
Content has to be well written and strategically optimized for search engines if it is to reach the intended audience. Google only wants to show searchers content that is helpful (relevant, engaging), reliable (up to date, accurate), and original (not duplicative, offers something new).
Following are some of the general things a construction SEO writer knows to do and not to do when creating content for construction websites.
Keep it Reader Friendly
Use clear, simple language. Write in short, concise sentences. Stay on topic. Don’t make spelling or grammatical errors.
Make it Easy to Consume
Walls of text tend to overwhelm. Keep paragraphs to 3, 4, or 5 lines of text. Use subheadings, bold text, and bullet points to highlight important information and make content easy to skim. Both search engines and readers appreciate this.
Know the Topic
Always make sure to present the most accurate, up-to-date information. Get information only from credible, authoritative sources.
Link to Internal and External Sources
Linking content to other content on the same website (internal) is helpful to search engines and encourages readers to stay on a website longer by making it easy to find additional information. Linking to other authoritative websites (external) enhances the credibility of content and improves its authority and ranking potential with search engines.
Optimize for Search Engines (SEO)
Before Google can decide to show content to a searcher, it has to determine whether the content is the best response to the search query. It looks for certain indicators – such as keywords – that help the search engine determine the relevance and reliability of the content. Good content optimization vastly improves the chances it will reach and impact its intended audience.
Always Create Original Content
Copying or closely duplicating other published content is not cool and may be plagiarism. Google is not a fan of duplicate content, and having it on a website can negatively affect ranking. Make content unique with elements such as data and statistics, personal experience, opinion, individual style, and case studies.
The Importance of Optimizing Construction Company Content for Local Search
Many construction companies serve particular geographic areas within their communities. Optimizing content with location information helps connect companies with customers in their area and will improve a company’s ranking in searches for ‘construction company near me’ or similar searches that are location-specific.
Why Construction Companies Should Be Weary of Using Generative AI to Create Content
Like many industries, AI is making an impact on the construction industry. Generative AI, like ChatGPT, has taken the content creation world by storm since its introduction. Sure, it’s fast and cheap, but there are some drawbacks to having AI write construction SEO content for a website.
AI-generated content is not reliable because it may not be accurate or up-to-date. AI is only as knowledgeable as the data it is trained on, and sometimes it makes things up. Any content created by AI must be thoroughly reviewed and edited (by a human) before being published.
Content created by AI is not original since it can only pull information from existing content. It cannot speak from experience, offer insight, or draw conclusions. And AI content must always be checked for plagiarism.
The more AI is used to generate content on a topic, the more the content produced will become generic and unable to differentiate a business or brand from its competitors. This is exactly the opposite of what a construction company wants from its content.
Google is not going to reward watered-down, bland content either. As of April 19, 2024, Google finished rolling out its latest core update, promising a whopping 45% reduction of low-quality, unoriginal content in search results.
Finally, there is the issue of customer expectations and full disclosure. If a construction company uses AI to generate content, should the company disclose that fact? Disclosure is not yet a legal requirement in most cases, but opinion is trending toward requiring disclosure. Companies that are not transparent about the use of AI to create content now may lose face if disclosure becomes law.
Writing Construction Company Content Made Easy with Blue Seven Content
Writing good content is essential for construction companies that want to establish authority, gain strong brand recognition, and maintain a steady flow of customers. It takes practice to write SEO construction content that will consistently perform well in search results. Fortunately, construction companies don’t have to struggle when it comes to producing amazing content.
Blue Seven Content writes SEO content for construction companies. Our content is well-researched, thoughtfully optimized, always original, and written (by humans) to meet the specific needs of each of our construction clients. Not sure about writing your own content? Contact Blue Seven Content to find out how our SEO construction writers can produce affordable solutions for your construction content needs.
Written by Mari Gaines – Blue Seven Content Writer
When ChatGPT and other similar AI programs were introduced in early 2023, the content world was shaken up. Many construction companies, contractors, and anyone else needing content in any form began looking for ways to leverage ChatGPT in the content creation process. In doing so, they believed they could reduce their marketing costs and create compelling content for their readers. Unfortunately, ChatGPT for construction and contractor websites has turned out to be a huge mistake.
ChatGPT just isn’t good enough for your construction website content. AI and construction websites need to connect with readers. Your construction company cannot rely on AI-generated content if you want to build authoritativeness and trustworthiness to outrank your competitors. You need a respected team of professional SEO content writers writing landing pages, FAQs, blogs, social posts, and other online content who know how to write compelling copy in a way that ChatGPT will never be able to. Blue Seven Content is here to help you connect with the right SEO content writers for your business. Using ChatGPT for construction companies could be one of the biggest mistakes business owners make.
AI and ChatGPT were major disruptors in the content marketing industry almost as soon as they became available for use. Many industries began turning to ChatGPT for the ease of being able to create content in a matter of minutes. Consumers were blown away at the ease with which they could suddenly build seemingly articulate and well-written content. As time went on and Open AI aimed to improve on the results generated by ChatGPT, conversational AI developed.
With an easy conversational tone and the ability to respond to prompts based on the user’s query, consumers could not help but be convinced of the power of AI. When building a contractor website, you might be drawn to ChatGPT and other AI models when you are not prepared to allocate a portion of your marketing budget towards content creation and optimization. After all, ChatGPT has been praised for generating human-like responses efficiently.
ChatGPT initially appeared to be revolutionary. If you could build an entire website, handle social media posts, and even generate responses to customer questions, concerns, or complaints simply by adding a new prompt, the thought was that it would save companies millions of dollars or more. In theory, you would no longer need to hire content marketers if you could do it yourself by using ChatGPT.
Early Red Flags With ChatGPT
Professional content writers all over the world began to panic. They believed AI and ChatGPT were going to make their positions obsolete if it was as great as “experts” claimed it to be. However, users soon began to realize that ChatGPT did not come without risk. In fact, there were some serious red flags almost as soon as it became available for public use. ChatGPT creators themselves warned users that the program could generate biased content or even harmful instructions. They conceded that while sometimes ChatGPT would write content that sounded plausible, it could also create content that is nonsensical or incorrect.
Many up-and-coming and professional content writers and digital marketing agencies then turned to ChatGPT to create content for their client’s websites to save time and resources. However, the more content they generated, the more ChatGPT issues became glaringly obvious.
Why ChatGPT Is the Wrong Way to Create Content for Your Construction Website Content
Websites for contractors need to be comprehensive. You are not creating content for the sake of creating content. When you have high-quality landing pages and blogs that provide valuable information to your readers, your website is more likely to rank well in the search engine results pages (SERPs). ChatGPT may be a fast way to create content, but it is by no means the best.
Search engine optimization (SEO) is the concept of utilizing specific optimization techniques to boost a website’s rankings on Google and other popular search engines. With hundreds of millions of websites online, how will yours stand out without SEO for construction companies? In fact, construction SEO and website content must be designed with web users in mind. Websites need to be easy to navigate, web designs must be appealing, and content must be written in a way that answers every question a reader might have for a given target keyword.
Unfortunately, even though ChatGPT can generate responses quickly, the system has no knowledge of contractor SEO and how SEO for contractors works. While you could ask ChatGPT to explain construction SEO, it cannot generate content using SEO best practices. And, as it turns out, according to a recent MIT study, most people prefer content created by humans. When a user knows how content is created, they will almost always choose human-written content over AI-generated content.
Even though ChatGPT and other AI programs have exploded in popularity, human favoritism means the best way to meet your target audience’s needs is by writing well-thought-out and original content. Despite its best efforts, this is not something you will get with ChatGPT. What you really need is an SEO company for contractors that understands the intricacies of search engine optimization and will connect with your readers in a way that ChatGPT is incapable of.
ChatGPT Does Not Do Research
When you choose SEO services for contractors, you have a team of professional contact riders at your disposal. Your contact team will be able to help you identify target keywords and longtail phrases so you know what types of content to produce and which keywords you want your construction company to rank for.
Then, when we start writing content, we thoroughly research the subject to ensure the content is factually accurate and credible. Contact should always be written to fully address the reader’s needs. Every piece of information the reader would expect to find on the page needs to be included. With ChatGPT, there is no research. It simply generates responses to prompts.
AI Programs Generate Identical and Plagiarized Responses
For an SEO contractor website to rank well in the SERPs, the content needs to be written in a way that Google’s algorithm recognizes it as an authoritative source of information. Content should be written for readability, which means it should be skimmable, avoid technical jargon, and use images and bullet points. The use of semantic keywords is critical to ensure users are being given all the information they might be looking for when searching a specific keyword or long tail phrase. Google crawls websites and determines which web pages are the most credible and trustworthy. Plagiarized content is one of the fastest ways to get your website penalized. Not only could search engines lower your rankings, but they can remove your website from the platform altogether.
Enter ChatGPT. When asked a specific query, ChatGPT will almost always generate identical responses. Whether you were hoping to use generative AI to create an entire webpage or simply wanted to create an outline for a page you were going to write yourself, the results are almost always the same. Users have tried to get creative with their prompts in an attempt to avoid generating identical results, but the information ChatGPT provides is essentially stolen and plagiarized.
These AI programs are using information and writing styles that were already online. When search engines crawl your web pages, if the search engine believes the continent was plagiarized, your company’s entire website could be in jeopardy. Local SEO for contractors is the better option. Google favors original and unique content. If every other construction company in your area is using ChatGPT, using the same prompts, and generating the same responses, they could be devastating to your reputation as a contractor. Hiring a team of highly qualified SEO content writers is the best way to create well-written content that is sure to rank and boost your construction company’s authoritativeness and trustworthiness online and in your community.
ChatGPT and AI Content is Not Always Correct
Using ChatGPT to create content for your construction company’s website could destroy your reputation and web rankings. SEO for builders is the only way to ensure the information on your website is correct. Information, laws, and consumer needs are always changing. One of the biggest issues with ChatGPT is that it often returns completely inaccurate results. ChatGPT has been known to fail basic math equations, is incapable of answering basic logic questions, and will even generate results that claim to be factual even though they are inaccurate or blatantly false.
This can be dangerous when you work in an industry that can be inherently risky, like construction work. ChatGPT users in the legal community, healthcare industry, and even historians have found ChatGPT inadequate. ChatGPT does not use the Internet to generate content. The program uses information already built into the system to generate responses to prompts.
When you are writing a comprehensive how-to guide on home builds, for example, the information must be accurate. ChatGPT might recommend materials that are no longer available, encourage readers to take on these projects on their own or suggest inherently dangerous building techniques. This means you could even be putting your target audience at risk by using ChatGPT to create content for your construction company’s website.
Have Our Professional SEO Content Writers at Blue Seven Create Optimized and Original Content for Your Construction Website
Construction companies and contractors are in one of the most competitive digital marketing industries. If you do not have original, optimized, and unique content on your website, search engines are not going to prioritize your pages, and you will not outrank the competition. ChatGPT may be able to give you answers and create copy in a short period of time, but the content will be plagiarized, unoriginal, and in some cases, even biased.
Do not put your construction company’s website at risk. Generate the traffic and leads you need to rank at the top of the search results by working with a team of expert SEO content writers. Contact Blue Seven Content today to request a free consultation today and learn more about how to build a compelling keyword campaign for your website and how our writers create engaging content that ranks better than generative AI ever could.
Written by Dianna Mason – Legal and Construction Content Writer
Local SEO for contractors. Websites for contractors. Neither of those are probably are likely things you thought of when you decided to go into business. Yes, you know your skills, and you know them well. Perhaps your reputation has been established in the local community through word-of-mouth.
But, contractor websites and SEO services for contractors can really enhance your local game. If you provide licensed and insured contractor services for your local community and want to stand above the competition, even your larger, wealthier competitors, you can do it. You just need to know where to start.
What is Local SEO and How Can it Help Your Contractor Website?
Local SEO should be part of the digital marketing strategy for construction companies and contractors. The very nature of the business model for this industry means there should be a focus on local client acquisition, as opposed to a website focusing on selling kitchen appliances.
Local SEO is a strategy to rise above your competitors in a specific geographic area. This can include targeting a specific state, region, county, or town. In many cases, a contractor could benefit from targeting multiple locations for each service they offer, but more on that later.
Your goals with a local contractor SEO strategy are multifaceted and include:
Improving organic search results traffic from local customers
Rank higher in local search results on Google and other search engines
Optimizing the website for specific geographic locations
Building trust and reputation
Gaining an understanding of the evolving nature of local search
To be sure, a contractor SEO approach with a local focus should involve more than just your website’s written pages. As someone who depends on reputation and reviews, your focus will also include:
Optimizing your Google Business Profile (GBP) and other review websites like Yelp
Creating and maintaining a strong reputation on websites like Angie
Getting placed on local business directories
Creating and maintaining a strong social media presence
If this sounds like something you didn’t sign up for, we get it. You know your stuff. You know valuable trade skills, and you’re good at it. The last thing you have time to focus on is building your construction SEO strategy. But this is important. Whether you’ve been in business for a while or are just starting, you can benefit from a local SEO strategy. You don’t have to do all of this at once, but you shouldn’t put off the next steps, either.
Stand above local competition with a solid SEO strategy for your contractor website.
SEO for Contractors – A Local Flavor
As a contractor or handyman, you’re already well aware of the power of word-of-mouth but think about the process your prospective clients take before they pick up the phone and call. It may look something like the client:
Having a need (they want a new deck, need a kitchen counter remodel, want to install a new toilet, etc.).
Asking friends or family members if they’ve used someone they would recommend.
Checking online directories like Angie (formerly Angie’s List) for trusted local help.
Typing in their exact problem into Google or another search engine.
That last point is where Local SEO plays a major role, and one you should capitalize on, especially because many people jump right to the last point anyway. Whether you specialize in installing toilets, weatherizing homes, or pressure washing condos, it is crucial that you show up above your competition on the search engine results page (SERP) when your prospective client performs their search.
How Many Locations do You Need to Target for a Successful Contractor SEO Strategy?
Where do you want to work?
Seriously. What geographic area do you want to draw your customers from?
If you’re a local handyman in, say, Charleston, SC, chances are you’re going to want to target your local SEO strategy around Charleston. But we can also dig a little deeper, particularly as we learn more about your needs. As we discuss the following line of thinking for a local SEO strategy for contractors, we want you to think about your particular geographic area and all of the towns, counties, or regions that people refer to in your area.
Let’s make a theoretical scenario for a local handyman who handles a range of types of home repairs, but specifically on gutter cleaning and repair. If this handyman lives in Charleston, it makes sense to target the Charleston audience with the website. However, Charleston likely isn’t the only area the handyman wants to look for clients.
Think about all of the other areas around Charleston that are within reasonable driving distance that could also have the desired market:
North Charleston
Mt. Pleasant
Folly Beach
Summerville
Goose Creek
James Island
West Ashley
and more…
It’s all about understanding your local clientele. You know your area, and you know what people are looking for and where they’re looking from. You may be based in Charleston, but you want the search results to show your services when someone types in “Folly Beach gutter cleaning” or “Mt. Pleasant gutter repair,” you want to show up. Yes, there’s a chance your Charleston page will make it to the SERP of a Folly Beach or Mt. Pleasant search, but that’s no guarantee.
In many cases, a Charleston gutter cleaning handyman would benefit from creating website pages for their services for multiple locations around Charleston as well. A good strategy in these situations is using your personal knowledge about where most of your clients have come from before and also analyzing population data. If your budget allows for five solid local SEO pages, it may be wise to target the five most populated towns around your area.
This whole example was made based on one area and a very specific type of handyman, but this applies to just about any other type of local contractor or construction outfit. You have specific areas you serve and specific services you offer. Your website content should focus on that to increase your organic search results power.
Wait, do we really want you to have five of the same type of page on your website?
Maybe. Maybe two, three, four, six, or more. All for the same service.
Okay, it’s not the same page. We don’t want you to copy your services webpage for one area, swap one local name for another, and then paste it into a new webpage. Copy and pasting website content is one of the fastest ways to guarantee none of your website pages show up in the search results.
Each page needs to be original, even if they convey basically the same information to the reader. What this does is create a whole page for your particular service that’s targeted to each different area you want to gain clients from. You’re trying to improve your chances of landing in a prospective client’s SERP, no matter where they’re looking in your targeted areas.
Your Content Should be Clear and Concise
Simply having content on your website isn’t enough. You need content that’s at the appropriate reading level for your desired audience, and you need to make sure the page is formatted well.
Think about how you read a webpage. Whether you’re browsing on your computer or phone, you’re likely skimming the pages until you find the information you need. You probably haven’t thought about it much, but creating a good, local SEO page for contractors involves a deeper understanding of website content writing.
Your page should have relatively short paragraphs. Walls of text aren’t going to help. There should be bullet points when they’re relevant, easily identifiable, and relevant headings and content that is easy to read. What reading level is appropriate for your construction or contractor website? It’s probably somewhere in the seventh or eighth-grade reading level.
Believe it or not, it can be challenging to craft a webpage that hits all of these marks. You need to convey industry-specific information in a way that any prospective client will understand immediately.
Construction and contractor SEO writers can help you do this.
Other Benefits of SEO for Builders and Contractors
Building trust with a prospective client is like giving them the pieces to a puzzle. Each piece assembled builds a more complete picture of the type of business you operate. The more details a prospective client has, the more trustworthy you appear.
Your website needs to be more than just service pages targeted to locations. Once a client lands on your website, there are other ways to convey a sense of trust and calm.
The process of talking to and hiring a local contractor is intimidating for many people. Prospective clients are reaching out because they need help with something they don’t know how to do, but they also don’t know where to start their search. Clients don’t want to get taken advantage of, so they are going to need more pieces of the puzzle before making a decision.
Essentially, whichever local contractor or company created the clearer “trust picture” with those puzzle pieces is going to win.
Your website will benefit from:
A complete GBP. Any local business that wants to succeed really needs to have a complete Google Business Profile. This gets you onto Google Maps and in the local search results. Your prospective clients will use the GBP to check out reviews, your business hours, a quick glimpse of your services, your phone number and website, and more.
Highlighting local community involvement. Prospective local clients will respond well to businesses involved with the local community. If you’ve been in the area for a long time, you probably have some deep roots and connections. If you participate in local charity events, your website can show that. Locals want to support locals.
A solid “About Us” page. One of the most trafficked pages on most websites is the “About Us” or “Team” page. People want to know who they’re getting when they hire a local business. They want another piece of that trust puzzle completed before they make a decision.
Showing licensing and insurance. You’re licensed and insured. If you aren’t, then local SEO is the least of your concerns. You can not only discuss your licenses and insurance, but you can also provide links to official websites (if available in your state) so prospective clients can check for themselves—another piece of the trust puzzle.
Reviews and testimonials. Yes, your GBP and other places like Yelp and Angie’s have review sections, but you can also have a separate testimonial page on your website. Ask satisfied customers if they wouldn’t mind providing a written review. You can include these on your website with photos of finished projects.
Local SEO Guide for Contractors: 9 Steps
Step 1: Maximize Your Google My Business Page
In addition to “near me” searches, an essential aspect of Google searches is the local pack results. A local pack is a little but powerful pop-up box triggered when someone does a local business search through Google that contains website listings sorted by intent, review, and geography.
In order to be listed in a local pack search, you must create a Google Business Profile. These local pack “near me” searches generate at least 44% of website clicks, which drives an enormous source of online traffic to your webpage.
Optimizing your Google business profile will help you rank for local pack searches. It is super easy and free to create a Google Business Profile.
Optimizing Your Listing for a Google Business Profile
After you have created your Google business profile, the following tips ensure that your profile remains optimized for local search rankings:
Maintain a consistent business name, phone number, and address
Provide several ways for consumers to contact your company (website, store hours, phone number, etc.)
Under the About section, prepare a brief description of your company
If applicable, supply a list of your products, including prices and quotes
Provide your customers with updates about the content you create or upcoming events
In general, when a “near me” search is conducted, a list of company results is generated based on distance and keyword variations (even slight variations), so it is critical to be thorough with the account information you provide.
Step 2: Utilize Local Directories for Your Website
Next, you will want consumers to locate your construction company via trusted websites that are utilized by many consumers to find contractors. For general contractors and construction companies, these websites may include:
Yelp
Angi
Blue Book
Construct Connect
Iambuilders.com
Construction.com
Better Business Bureau
Home Advisor
When listing this information, follow the above rules for filling out account information on each website to ensure contact information is correct and easily accessible. The use of local directories can considerably boost referral traffic to your webpage.
Step 3: Use Local Keywords to Optimize Your Website
Websites for contractors can be optimized by using local keywords and help you to rank for:
Region-specific and city keywords
“Near Me” searches
For example, if a consumer were to search for sandwiches in Las Vegas, Nevada, they would find themselves with a plethora of results from Google Business Profile listings and Google’s traditional search page. Therefore, you can optimize your website ranking by using location-specific keywords, such as “Las Vegas Sandwiches.”
Optimizing Your Website for Local Searches
Google Ads is free to users when they sign their business up for a free advertising account. This keyword search tool will help you decide which keywords are best for you.
Choose relevant keywords: By choosing keywords with a lower volume and better intent, such as “highway construction company Tampa” or “ commercial construction company Tampa,” you will bring the more qualified traffic, but not necessarily the highest traffic.
Filter Your Search By Intent: Keywords with lower Top-Of-Page bids are typically more informative, while higher bids are more commercial.
Find Keywords of Competitors: You are able to search which competitor’s keywords are ranking through Google Ads.
Step 4: Creating Location-Specific Pages
Skipping this step is the top mistake that companies repeatedly make. You should never ignore how important location-specific pages are when creating SEO for construction companies. Let’s say your contracting business is based out in Atlanta but serves the surrounding suburban and metropolitan areas.
Many companies choose to have one webpage (i.e., their homepage) that covers the entire Atlanta region. If you are a consumer in Sandy Springs and search for local contractors, you will most likely see top results for the contractors headquartered in Sandy Springs. Companies can account for this search issue by creating location-specific pages within their website for each city they are trying to target.
Step 5: Maximize Your Website for Mobile Users
The majority of searches done through mobile phones are for local businesses. It is crucial for mobile users to easily access your website. You can optimize your webpage for mobile users by following these steps:
Limit the click conversion
Limit the scrolling amount
For easy contact, add click-to-call buttons on each page
Location information should be clearly visible
Limit the number of top-navigation pages
Build a fast webpage
Utilize high-quality photos
The front of your homepage should have a clear CTA
Step 6: Add Local Content
Adding a section on your website for a local blog is a fantastic way to highlight community engagement and to help educate your customer base on various construction topics. By using keyword research, you can discover which topics are trending in your local area.
Step 7: Obtain Links from Independent Websites
As you continue creating content, you will naturally gain links over time. Backlinks help to build authority for your webpage while generating traffic.
Often, construction companies have to reach out to local bloggers and websites to manually build links. This can happen by conducting an interview or requesting a business mention on their blog to earn you an easy link.
Step 8: Build Positive Reviews
Once you have created a user-friendly webpage with the correct keywords, you want to create good exposure for your construction business by building positive reviews. It is not unethical to ask customers for a review after a successful business or contract engagement.
Reviews on external websites, like Yelp, Facebook, and other local directories, must be managed by adding solutions to negative and positive reviews.
Customers tend to purchase a product after they have seen a positive business review. Reviews are crucial to the success of construction SEO because projects and contracts are often expensive and require a higher upfront trust than some other service-based businesses. It is essential for contractors to cultivate positive reviews on all online platforms.
Step 9: Social Media
Social media may not be the most important place to gain customers, but it is still a great way to showcase current and past projects. Facebook provides an easy way to invite people to like your page and gain word-of-mouth referrals in your area.
Blue Seven Content is Your SEO Company for Contractors
Blue Seven Content has extensive experience handling written SEO content for contractors and construction companies. Our team carefully selects writers with knowledge in the industry to write content for clients. We want to help get your content game up to speed so you can improve your local customer acquisition processes.
SEO services for contractors is a long game – there’s no such thing as overnight success with this, but there is such a thing as real success that can put your contractor services on the local map. You can fill out the contact form on this page or call us at (843) 580-3158 for more information about how we can help you today.
Written by Allen Watson – Founder and CEO of Blue Seven Content and Dianna Mason – Legal and Construction Content Writer
Websites for contractors are important. Right now, home and business owners in your community are looking for contractors who offer the same services that you provide. You are ready and waiting with solutions to their issues and are prepared to begin working on the projects they envision. But, because of the fickleness of search engines, what could be a match made in heaven is often only ships passing in the night.
To connect with the people who need your services, those people need to know that you exist. How can you make that happen? You can ensure that you make those essential connections by allowing Blue Seven Content, an SEO contractor, to provide well-written material that is valuable to your potential customers while also leading them to you. We provide fresh and worthwhile content for your website that will not be deeply buried in the search engine results rankings.
The first thing a person does before beginning a repair or a project is to grab their phone or computer and search for someone who offers the services or products that they require. The second thing they will do is ask others who they would recommend. Company owners need a website for contractors so you will be found or suggested by others.
Your contractor website needs to be chock full of information for your potential client. It is an opportunity for your business to make a fantastic first impression, giving your future customers confidence in doing business with you while offering a place to communicate with you.
It also gives you a forum where you can showcase your work in a way that convinces possible clients that your company can do the best job on their project. Websites for contractors are digital business cards and how most people will first connect with their future contractors. Being able to find your website is crucial to the success of your business.
But how do you make that happen?
You should have a website content plan just like you plan your construction and contractor jobs.
This is Where Blue Seven Content Enters the Picture
You may already have a website with meaningful content liberally broadcasted all over your site. But, if it is not written in a way that gains the attention of the search engines, it will not land in front of the people for whom it is written. We provide valuable content that highlights what you have to offer paired with the right SEO for contractors.
It is a must that websites for contractors contain specific SEO. All the content in the world will not do you any good if the right people never see it. Blue Seven Content is the ideal SEO company for contractors.
How SEO Can Help a Local Contractor
In this digital world, local contractor SEO is crucial. Good construction SEO is the difference between customers finding you or finding your competitors. Let us ensure they land on your website so that you can convert them into customers.
So, What is SEO?
Search Engine Optimization (SEO) is a process that leads Google straight to your business. Imagine your business as an airport, and the air traffic controller is Google. Google must ensure that the passenger’s boarding pass leads them to the right place.
It would be nearly impossible for pilots to find an airport without some navigation. Navigation in the SEO world comes from using the correct words and phrases so that Google can guide its users to your website.
All the signals must be in place and configured correctly so that Google knows where to land you. It can be a frustrating mystery to those unfamiliar with optimizing their contractor websites for search engines. You can avoid frustration and confusion by going straight to the writers at Blue Seven Content. They have the know-how to drive business to your website.
Rise to the top of SERP When People Search Your Area and “Contractor”
A search engine results page (SERP) shows up when a search engine is asked to find something. Typically, ranking in the top three slots is the goal. Users often only look at results that rank on the first or second page. While you may feel you have informative content, if it isn’t written in a way optimized for the search engines to choose it, it may never be read.
With an understanding of your products and services, keyword research, valuable content, and where your business operates, Google determines where you will rank on a local contractor search. Your company has the potential to reach the top of searches for contractors in your area. Google users trust that it will take them to the destination they are trying to reach, so usually, only the top few results are noticed by the person who submitted the search parameters.
Keywords are Crucial for Contractor Websites
We know how to offer search engines, such as Google, the beacons that will lead them to your company. A lot of that direction is provided by keywords and how they match the words submitted in a Google search when looking for a contractor’s website. Here are some examples of why keywords are essential to a contractor’s SEO:
Keywords let the search engines know which information is relevant to a search query.
Relevant keywords lead users to the right place. As this happens, the search engines begin to note the expertise of particular sites in the areas where their keywords have been most successful.
Simply attracting traffic to a contractor’s website will only convert to new business if it draws a qualified audience. Blue Seven Content understands how to use the right words and phrases to attract the right customers to your company.
Keyword stuffing repels search engines from coming to your site. It is essential to strike the right balance. Blue 7 Content understands the balance and will apply it to your site’s writing.
While some of the content on your website will be static, search engines are attracted to fresh, new, relevant content. You can do this by offering blog posts, construction company pages, and practice area pages on your website.
Connect With Your Community
Your content will be visited repeatedly when it is executed correctly. This is because it offers valuable information and insightful, expert advice. The object is to establish your company as an expert in its field. Search engines will recognize you for this, and your SERP will increase, bringing you more customers in your area.
Establishing a reliable, trustworthy name in your community is vital to business growth. Upon arrival, your visitors should be able to tell that you are a local business. You can do this in several ways:
Provide updates on community projects you might be participating in
Showcase work done locally
Provide resources and tips that may be specific to your location
A community connection is an essential way to gain the trust of those in your area. This will lead to new clients. Using your website to bring clients your way through quality content is a natural next step if you wish to gain the kind of reputation that those in your local area will trust. To make this happen, you need an SEO company for contractors.
Blue Seven Content Understands What You Need
Establishing a connection with your community and potential customers happens through deliberate, quality content and well-thought-out SEO for construction companies to attract the right people to your website. Blue Seven Content provides the direction you need to make that happen for your company successfully. We can help with websites for contractors.
Reach out today to see how we can assist you in growing your contracting or construction business. Our specialty is creating the kind of website content that brings visitors who become clients. Speak to us about your goals, and we will come up with a strategy so that you can meet them.
Written by Carol Anne Williams – Blue Seven Content Construction and Contractor Writer
