You start slow, and then you begin to grow. When founders Allen Watson and Victoria Lozano started Blue Seven Content back in 2020, they set out to do just one thing and do it well: write legal content.
But that was some six years ago. Content creation has come a long way. ChatGPT threatened to change everything about writing content after millions began using the software almost immediately. Thankfully, things have calmed down since then (we suppose), and there is still plenty of room in the marketplace for well-written, human-generated content.
As Blue Seven Content has evolved, we’ve developed other ways to support clients with content creation and have been slowly expanding and developing a more diverse portfolio of services. In this new year, we at Blue Seven would like to share how we’ve grown and the content services we can now offer your business.
We Still Write Damn Good Legal Content
To be clear, legal content was our beginning, and we intend to continue providing well-researched, well-optimized, and well-written content for attorneys and law firms. Our legal writing team consists of experienced legal writers, including lawyers, JDs, and other professional writers.
We always optimize our content so it’s friendly to search algorithms, but more importantly, it connects with the audience our clients are trying to reach. Even as some traditional SEO practices shift to align with AI preferences, we haven’t had to change our approach to legal content creation.
From the outset, we have provided our clients with original, factually correct content that demonstrates EEAT (expertise, experience, authority, trustworthiness). These measures of quality remain the most relevant indicators of value to all search algorithms. Because of our commitment to producing high-quality content, the content we create for our clients consistently performs well despite the evolution of search.
Our team routinely crafts the following types of pages for law firm websites:
Would you like to get an idea of what you can expect from pages written by Blue Seven Content? Check out some law firm content samples, including English-to-Spanish translations, written by our legal content writing team.
We’re Not Worried About Trying to Compete with Generative AI; Our Human Writers Create Better Products
When ChatGPT first came on the scene, it seemed like an amazing new tool that would revolutionize content creation. As the active user base swelled to over 100 million by February 2023, many of us were more than a little concerned about what the new technology would mean for the livelihoods of human content creators.
It’s true that AI greatly improves efficiency. AI can do in seconds or minutes what might take a human several hours. AI is an exceptionally efficient research assistant, capable of compiling and summarizing key information much faster than a manual researcher.
Yet as we have come to learn, generative AI must be used with caution. Legal and ethical issues have arisen, along with concerns about content quality and authenticity. Humans are still required to ‘proof’ AI-generated content for accuracy. Humans must also add some secret sauce to the bland content so it can be distinguished from other AI-generated content, remain brand-consistent, and appeal to algorithms.
It’s kind of funny, really. AI algorithms favor content that is original and unique. AI-generated content is not particularly original or unique until made so by a human. Human writers are the ones who can offer fresh perspectives and insights, connection through personal stories, and nuanced analysis of research data.
Our company policy is not to use generative AI for content creation. AI may assist with our editing, but we are very strict about adhering to human-generated content for our clients. We believe what our capable human writers bring to the table provides a uniqueness and authenticity that AI is unable to match.
Welcome to the Blue Seven Content Suite of Services
One thing we learned from the advent of generative AI platforms is that we were too specialized, primarily focusing on written content. Over the years, we have become aware of additional needs our clients have and the supplemental content services we could offer.
We have assembled a team of professionals who have helped Blue Seven expand. We are pleased to offer the following services to law firms and other businesses in 2026 and beyond:
- SEO Written Content for law firms and other industries
- Spanish Content creation and translation
- Video Content marketing and scripting
- Visual Content graphic design
- Basic Website Development for law firms and other industries
- White Label Content for marketing and content agencies
- Newsletter Content to keep you fresh in people’s minds
- Social Media Marketing that aligns with your content and goals
No, Blue Seven is not likely to become a full-service marketing agency that serves hundreds of clients at the same time. Writing has been and still is our first love, and we intend to remain true to our roots. However, we now possess the talent and experience to offer a more holistic approach to content creation and distribution, enabling us to better meet our clients’ content needs.
If You Value Integrity and Fundamental Humanity, come Build Your Business with Blue Seven Content.
We’re not for everybody. We’ve been around long enough to have learned that not every promising business relationship is going to work out. We believe in open communication, honesty, and transparency. We will always do our best to satisfy our clients’ needs, and we are quick to make things right if they go wrong.
If you’re curious about our services but not sure about who we are, please visit us on LinkedIn or our YouTube channel, where you can learn more about our approach to content creation and find support for your own content creation efforts. Feel free to see what other clients have said about working with Blue Seven Content or contact us and speak directly with Allen Watson or Victoria Lozano.
