Knowing how to write construction SEO content can help your business reach the next level. If you own or operate a construction company, you want a steady stream of customers to keep your business growing. In many local areas, people looking for construction services have almost too many choices. How can one particular company stand out from competitors and get more potential customers to its website?
In the digital marketing era (everything seems to be digital marketing now), the solution is great content. People with construction-related issues or looking for construction services will use a search engine to try and get the information they are looking for. Well-written SEO content on construction websites will connect construction companies with the right customers.
Website Content that Will Help a Construction Company Attract More Business
People interested in the services of a construction company may begin the process by searching for information. A construction company website that has content providing the answers people are looking for is a giant step ahead of one that doesn’t.
Content on a construction company website should anticipate the questions potential customers may want answers to and serve as a trusted go-to resource. Construction company and contractor website content should include the following kinds of information:
- Descriptions of the products and services the company offers (product and service pages)
- Details about the experience and expertise of the people (about us pages)
- Helpful or newsworthy industry-related information (blog articles)
- Handy resources for quick consumption (FAQ pages, lists, tips and hacks)
- Announcements for upcoming events or promotions (press releases)
- Shared experiences of other customers (testimonials)
An experienced construction SEO writer can craft any type of content a construction company needs so that it promotes the company, is favored by search engines, and attracts and retains the attention of new or returning customers.
Tips for Writing Construction Company Website Content
Content has to be well written and strategically optimized for search engines if it is to reach the intended audience. Google only wants to show searchers content that is helpful (relevant, engaging), reliable (up to date, accurate), and original (not duplicative, offers something new).
Following are some of the general things a construction SEO writer knows to do and not to do when creating content for construction websites.
Keep it Reader Friendly
Use clear, simple language. Write in short, concise sentences. Stay on topic. Don’t make spelling or grammatical errors.
Make it Easy to Consume
Walls of text tend to overwhelm. Keep paragraphs to 3, 4, or 5 lines of text. Use subheadings, bold text, and bullet points to highlight important information and make content easy to skim. Both search engines and readers appreciate this.
Know the Topic
Always make sure to present the most accurate, up-to-date information. Get information only from credible, authoritative sources.
Link to Internal and External Sources
Linking content to other content on the same website (internal) is helpful to search engines and encourages readers to stay on a website longer by making it easy to find additional information. Linking to other authoritative websites (external) enhances the credibility of content and improves its authority and ranking potential with search engines.
Optimize for Search Engines (SEO)
Before Google can decide to show content to a searcher, it has to determine whether the content is the best response to the search query. It looks for certain indicators – such as keywords – that help the search engine determine the relevance and reliability of the content. Good content optimization vastly improves the chances it will reach and impact its intended audience.
Always Create Original Content
Copying or closely duplicating other published content is not cool and may be plagiarism. Google is not a fan of duplicate content, and having it on a website can negatively affect ranking. Make content unique with elements such as data and statistics, personal experience, opinion, individual style, and case studies.
The Importance of Optimizing Construction Company Content for Local Search
Many construction companies serve particular geographic areas within their communities. Optimizing content with location information helps connect companies with customers in their area and will improve a company’s ranking in searches for ‘construction company near me’ or similar searches that are location-specific.
Why Construction Companies Should Be Weary of Using Generative AI to Create Content
Like many industries, AI is making an impact on the construction industry. Generative AI, like ChatGPT, has taken the content creation world by storm since its introduction. Sure, it’s fast and cheap, but there are some drawbacks to having AI write construction SEO content for a website.
AI-generated content is not reliable because it may not be accurate or up-to-date. AI is only as knowledgeable as the data it is trained on, and sometimes it makes things up. Any content created by AI must be thoroughly reviewed and edited (by a human) before being published.
Content created by AI is not original since it can only pull information from existing content. It cannot speak from experience, offer insight, or draw conclusions. And AI content must always be checked for plagiarism.
The more AI is used to generate content on a topic, the more the content produced will become generic and unable to differentiate a business or brand from its competitors. This is exactly the opposite of what a construction company wants from its content.
Google is not going to reward watered-down, bland content either. As of April 19, 2024, Google finished rolling out its latest core update, promising a whopping 45% reduction of low-quality, unoriginal content in search results.
Finally, there is the issue of customer expectations and full disclosure. If a construction company uses AI to generate content, should the company disclose that fact? Disclosure is not yet a legal requirement in most cases, but opinion is trending toward requiring disclosure. Companies that are not transparent about the use of AI to create content now may lose face if disclosure becomes law.
Writing Construction Company Content Made Easy with Blue Seven Content
Writing good content is essential for construction companies that want to establish authority, gain strong brand recognition, and maintain a steady flow of customers. It takes practice to write SEO construction content that will consistently perform well in search results. Fortunately, construction companies don’t have to struggle when it comes to producing amazing content.
Blue Seven Content writes SEO content for construction companies. Our content is well-researched, thoughtfully optimized, always original, and written (by humans) to meet the specific needs of each of our construction clients. Not sure about writing your own content? Contact Blue Seven Content to find out how our SEO construction writers can produce affordable solutions for your construction content needs.
Written by Mari Gaines – Blue Seven Content Writer
