Law firm practice area pages are essential for legal marketing efforts and your law firm website because they explain what you do to prospective clients. We need to make this very clear – your legal practice area pages are not supposed to appeal to lawyers – not those in your firm or others in the universe. If you are a lawyer and read your practice area page and think, “Wow, this seems too simple,” then the page is probably spot on.

We want to take a moment and clear up some confusion. Many people think that law firm landing pages and law firm practice area pages are the same things. Often, the terms are used interchangeably, but they are actually different. Here, we describe the purpose of practice area pages, which are essential for all law firm SEO content plans. For information related to law firm landing pages, please click here.

A quick note about law firm service areas – we know you may refer to these as law firm service area pages. That’s okay, we’ll use law firm practice areas and law firm service areas simultaneously.

  1. Why Do You Need Legal Practice Area Pages?
  2. Sub-Pages for Practice Areas (Law Firm Landing Sub-Pages)
  3. Geo-Pages for Service Areas (Law Firm Landing Geo-Pages)
  4. Before You Go – Last Legal Practice Area Page Thoughts
  5. Contact Blue Seven for Your Legal Content Needs

Practice area pages (service area pages) are the “product descriptions” of your firm. Your law firm practice areas are what you offer prospective clients. The most important thing you need to know about practice area pages is that they should give the reader all the relevant information they need for the topic to help them make the choice to call you.

The layman who lands on your page looking for help needs to be able to understand every bit of the content, including what you do, how you will help, what type of compensation they could get, and how to contact you. Nobody wants to read a long dissertation. They want help, and they are often in an emergency situation. However, we also know that longer, more in-depth content helps us gain traction in the SERP and (hopefully) SGE results.

Your law firm practice area pages should be a skillful blend of reader usefulness and easy navigation mixed with information-rich content that will call the algorithms to their siren song.

At Blue Seven Content, our team of writers has written thousands of practice area pages for law firms. We have written for all types of practice areas, including:

We have also helped law firms that specialize in niche legal service areas. Blue Seven Content has worked with firms that defend businesses from allegations of workers’ compensation violations, firms that contract with municipalities to provide legal services, and more.

We know that practice area pages need to discuss what you do. They will also have a call to action for your firm at the beginning and the end of the page. All law firm practice area pages will be SEO-friendly throughout the content, focused specifically on the practice area and your geographic location.

Law firm practice area pages tell prospective clients what you can do for them, and they give you ample opportunity to rise in the search engines.
We offer law firm practice area services to agencies and law firms directly.

Sub-Pages for Practice Areas (Law Firm Landing Sub-Pages)

Your main practice area pages are crucial for your website, but so are sub-pages. A sub-page is going to be related to the main practice area, but it will be more specific than the main page. You can think of these as “child pages” that branch off from the “parent pages.” For example, you may have a “vehicle accident” practice area page but have several sub-pages related to vehicle accidents. For example, you may want a page specifically focused on the following types of accidents:

  • Car accidents
  • SUV accidents
  • Pickup truck accidents
  • Commercial truck accidents
  • Uber & Lyft accidents
  • …and more

Just about every practice area page could have a sub-page. A “child custody” practice area page could have sub-pages related to:

  • Parental relocation
  • Parents arrested for crimes
  • Drug and alcohol abuse situation
  • …and more

A sub-page will be the same length as your practice area page, but will be more focused. We will link the sub-pages back to the practice area page.

Geo-Pages for Service Areas (Law Firm Landing Geo-Pages)

Most law firms do not focus on one geographic area. Instead, they focus on a wide coverage area. For example, a Los Angeles-based personal injury law firm will want to draw clients from various other cities. That is why you may want geo-focused pages to become additions to your main practice area pages. While your main page may be your “Los Angeles Personal Injury Attorney” page, you may also have personal injury pages specifically focused on:

  • Beverly Hills
  • Malibu
  • Pasadena
  • Santa Monica
  • Long Beach
  • Inglewood
  • Hollywood
  • …and more

Many firms have geo-specific pages for each of their practice areas. Starting out, you may only want to focus on one or two cities. As you grow as a firm, you will likely want to start branching out to reach clients in these other nearby areas. This can be a part of your long-term law firm local SEO strategy, and our legal content writer will be happy to discuss this process with you.

A geo-page will be the same length as your main practice area page but will be targeted towards the other specific location to pick up on those Google searches people are making.

Before You Go – Last Legal Practice Area Page Thoughts

Law firms can ensure their practice area pages remain compliant with legal advertising ethics and guidelines by thoroughly understanding and adhering to the regulations set by their state bar association. This often involves avoiding misleading content, ensuring that all claims are substantiated, clearly indicating attorney-client relationship terms, and maintaining client confidentiality. Regular reviews (by attorneys) and updates of content for accuracy and compliance, as well as seeking legal marketing expertise, can further safeguard adherence to ethical standards.

What are the best practices for incorporating client testimonials or case studies on practice area pages without violating client confidentiality?

To incorporate client testimonials or case studies without violating confidentiality, law firms should obtain explicit consent from clients, anonymize personal information unless permission is granted to use it, and focus on the nature of the service provided rather than specific details of the legal matter. Ensuring testimonials comply with ethical guidelines set by the relevant legal authority is also crucial.

How should law firms approach multilingual practice area pages to cater to a diverse client base?

Law firms should ensure their multilingual practice area pages are accurately translated, culturally relevant, and tailored to the linguistic nuances of their target client base. This involves using professional legal translation services and considering local legal terminology differences. It’s also important to optimize these pages for search engines in different languages to reach the intended audience effectively.

Contact Blue Seven for Your Legal Content Needs

At Blue Seven Content, we are ready to get to work on your law firm practice area pages and sub-pages today. Our legal content writers have experience doing this, and we will not need much direction from you once we get started. We also know that you may be here looking for help for your law firm landing pages, which people often confuse with practice area pages. Tell us what your law firm practice areas are, what location you are targeting, and let our law firm content writers get to work.

Content writing for law firms doesn’t have to be a mystery. You can contact the best law firm content writers for a free consultation of your practice area pages by clicking here or calling us at 843-580-3158.