How can you create the best content from your law firm’s website?

That is a question we field multiple times per week. Usually, clients email or call us and ask how they can create the best law firm landing pages, law firm practice area pages (law firm service area pages), or law firm blog posts. What we discover is that attorneys, paralegals, and legal assistants are often unsure about exactly what they need for their law firm’s website. What we often find is that attorneys need the best law firm practice area pages for their site. Also commonly referred to as law firm service area pages, these pages are going to be the bread and butter of your website. This is the content that your prospective clients will land on when they need help with a specific practice area you offer.

Of course, the team at Blue Seven Content is more than happy to help law firms produce SEO-optimized blog posts for law firms, but we also realize that many firms are looking to save money on these pages. That is why we have created a complete step-by-step guide that will walk attorneys, paralegals, and legal assistants through the process of writing their own law firm practice area pages.

Our law firm practice area page guide could save your firm thousands of dollars each year.

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Your law firm must have the best law firm practice area pages

Practice area pages are essentially the “product description” pages for your law firm. New law firm practice area pages highlight what you offer to prospective clients. The main focus of a law firm service area or practice area page is to give a reader all of the relevant information that they need to help them make the decision to call you in their time of need.

Practice area pages are much more than just law firm landing pages. In fact, many people confuse law firm landing pages with practice area pages, but they are not the same thing. A practice area page is going to go in-depth about each area of law that you help clients with.

Law firm content: a step-by-step guide to writing law firm service area pages

If you are trying to write service area or practice area pages for your law firm, this process can seem daunting. The reality is that there is a format to use for these pages, and it involves knowing much more than just the law. At Blue Seven Content, we have created a guide that can take attorneys, paralegals, legal assistants, or law firm administrators through a step-by-step process for writing a law firm practice area page. Our guide covers the following:

  • Why writing law firm practice area pages is important
  • How long it will take to write a law firm service area page
  • How to find data and statistics to use on your law firm practice area page
  • How to craft your law firm content around keywords and keyword phrases

Our law firm practice area page guide delves into how you and your team can create service area pages centered around specific keywords, as well as how you can target specific geographic areas with each specific service area. We also talk about how you can use sub-pages to target even more specific types of service areas (i.e. you can have various types of sub-pages to a “vehicle accident” main page, including Uber and Lyft accidents, UPS accidents, U-Haul accidents, etc.).

We provide the exact formatting and actual examples for your law firm content pages

We think our guide differs from others that you will find as you conduct Google searches about law firm practice area pages because we walk you through the entire formatting process. We go in-depth about how to create titles, headings, and a “call to action.” Our law firm practice area page guide tells you what needs to be written in each section of your pages. However, we did not leave it at that. We actually provide specific law firm service area page examples that you can look at as you begin crafting your own pages. These examples are highlighted to show how and where you should use your law firm’s name as well as the keywords and keyword phrases that help optimize your page for SEO purposes.

Contact Blue Seven Content for help today

You can purchase our law firm practice area page (service area page) guide by clicking here. We believe that a $149 investment in our guide will save you several thousands of dollars each year. For an additional $99, you can schedule a one (1) hour consultation with Blue Seven Content founders Allen Watson or Victoria Lozano to walk you through your law firm content strategy. We’ll even help you write parts of your first page during the consultation.

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The team at Blue Seven Content also created a step-by-step guide to creating law firm blog posts!

Check out the law firm blog post guide by clicking here!

You can purchase both guides at a discount by clicking here!

When you need help crafting your law firm practice area or service area pages, the team at Blue Seven Content is here to help. Whether you want to tackle these pages on your own or have one of our skilled legal writers help you, you can count on us to be by your side. Our team specializes in crafting the following types of content for law firms:

Please reach out to us for a free consultation by clicking here or calling us at 843-580-3158. If you are looking for help about how to write the best law firm blog posts for your website, we have also written a guide that can help you through that process as well.