Immigration lawyer SEO content is tough to write. At least, it’s tough to write well. Law firms are in constant competition for visibility and clients. Smartphones mean we have the entire world at our fingertips. One Google search or a little bit of time on social media will tell us almost anything we want to know, or at least where to get it. For law firms, this means you have to step up your strategies to gain visibility online. Optimized content by real people is what will get you there.
At Blue Seven Content, we provide individualized law firm SEO content written by real, vetted humans committed to quality. This is well-researched content designed to increase your website’s authority and reach those needing immigration law services. Our team has diverse backgrounds that support our ability to provide you with specialized immigration law content, including our own in-house attorney.
Immigration Attorney SEO Content – Why It Matters
The often sensitive nature of immigration cases means people are less likely to advertise their need for a lawyer and more likely to find someone through a quick search on their phone. We all know that search results beyond page two have next to no chance of being seen, which makes a high ranking in relevant searches critical to reaching these potential clients. Search Engine Optimized Content can help this by tackling a few major barriers.
- Authority and credibility: Well-optimized content is researched using and citing credible sources. This increases the authority your page has in the subject matter
- Backlinks: When your page regularly provides substantiated and relevant information, people will want to link it in their own content. This backlink acts as a kind of vote of confidence and adds to the credibility of your site, telling Google that your page has useful content
- Focused advertising: Unlike sponsored ads that may target an inappropriately broad population or a pay-per-click strategy that keeps requiring more money, immigration attorney SEO works to target your specific audience by providing content that gives solutions to their particular needs
- Increased conversion rate: When immigration attorney content is optimized, it reaches people who are more likely to engage, meaning the visitors to your site are more likely to be converted to potential clients when they use the information from your site to make a decision and contact you for services
- Keyword optimization: While ‘immigration attorneys near me’ may be a relatively common search, it’s not the only important one. Our writers create content utilizing some of these keywords to increase the connection with your content and ensure you aren’t missing out on clients that may otherwise go unaddressed
Immigration law SEO (and legal SEO in general) uses accurate and credible information to develop content that informs the specific needs of your target demographic. Google algorithms value quality content over almost anything else. When your content aligns with this, your visibility online and in search results will begin to increase organically.
Practice Area Pages For Immigration Law Firms
Practice area pages are a critical component of any firm’s website. This is your opportunity to really explain what you do to a potential client and help them understand why they need an immigration lawyer. The process can be overwhelming, and hiring an immigration attorney can be expensive, so investing in a quality practice area page is your chance to get your potential client’s attention and direct them to take further action by reaching out to you.
When you optimize your immigration law page, you bring this critical content to the forefront of your client’s Google search. This creates a more direct link to a persuasive argument of why they need your immigration legal services and all of the information they need to take the next step.
Optimizing your practice area pages also allows you to address specific types of cases that you do or don’t accept. For example, if your firm has extensive experience in helping someone secure a U-visa, creating a practice area page specifically for those kinds of cases can help you stand out.
Location-Specific Immigration Law Pages
An effective strategy for law firms targets local communities or the areas where your firm has established offices or experience. This is often referred to as a geo-specific immigration law page and directly relates to how you may create your practice area pages.
It may feel like overkill to have a ‘State Deportation Lawyer’ as well as a couple of surrounding ‘City Deportation Lawyer’ practice area pages, but this helps your rankings. When you post additional practice area pages in this way, you Increase the amount of relevant, meaningful content on your page and Include location keywords to target some of those other possible searches.
The Map Pack
When you submit a search for services to Google, you may notice that below the sponsored links, it shows three local businesses on the map as well. This is known as the Map Pack, and the algorithm pulls results based on what it feels is the most relevant to the search. If your website is well-optimized, you may appear here, allowing you to appear twice on the first page of Google.
Get Your Immigration Lawyer SEO Content Started Today
Immigration lawyer SEO content is an effective way to increase your brand presence on the internet. Whether you just need a couple of blog posts, a refresh of current content, or ongoing practice area pages, our legal content writers are ready to work. Immigration law is a critical service, and we want to help you meet the need. We offer a variety of service packages, as well as a la carte services with competitive pricing and quality work.
When you work with Blue Seven Content, you get meaningful content written by real people. Call us today for a free discussion about your law firm’s SEO needs and how we can meet them.