Family Law SEO Content

When the law has to get involved in family matters, things have often taken a turn for the worse, and families are going through some difficult times. People needing help with family law issues can be sad, angry, desperate, and scared. Their lives may be about to change drastically. They may be especially vulnerable and looking for understanding and support as well as guidance.

Lawyers who practice family law need family law SEO content so they can reach out to the people who are looking for the services they offer and become the solution a prospective client is looking for. That can only happen when family law website content is properly optimized so people actually see it. It should be engaging enough so prospective clients will want to read it.

family law SEO content helps with rankings and to gain readers' trust. — Family law SEO content does more than just help with your ranking against local competitors – it helps gain the trust of prospective clients.

Although preferences are changing somewhat, the majority of consumers still consider search engines to be the most effective way to find answers to their questions. The most widely used search engine by far is Google, which carries out nearly 85% of all global searches.

The goal of SEO (search engine optimization) is to get content to rank higher in search engine results pages (SERP) – hopefully on page one of Google search results.

Why is it important for Google to rank a law firm’s family law content on page one of the search results? People tend to associate search results ranking with authority and credibility. Page one is where most people start and stop their searches. Three-quarters of the people who are searching for information never leave the first results page.

And of the content displayed on page one, the first few results get most of the clicks, leaving very little attention to results appearing further down the page. According to SEO marketing specialist First Page Sage, the top organic (non-paid) search positions are getting the following click-through rates in 2024:

Position 1 – 39.8%
Position 2 – 18.7%
Position 3 – 10.2%
Position 4 – 7.2
Position 5 – 5.1%

Only a ‘featured snippet’ has a higher click-through rate than the content appearing in position one of the organic search results. Google boosts a featured snippet to the top of the search results page if it determines the content will quickly answer a user’s search query.

Google page one search results are expected to be impacted as the search engine begins to implement its AI-generated search experience – Search Generative Experience (SGE) – in 2024. SGE will create a summary of information answering a user’s search query and display this snapshot along with links to the sources of its information at the top of the search results page.

It is not yet known to what extent SGE will displace the traffic that is currently going to the top organic search results and what SEO strategies will work best to optimize for SGE. It is expected there will be some decline in traffic to organic search results as they are forced lower on the first search results page.

Strategic SEO for family law firms will be even more critical to content marketing as the Google search experience and law firm SEO continue to evolve.

Practice Area Page for Family Law Firms

When it comes to family law website content, there is good news and bad news. According to SEO marketing leader NP Digital, content is not king anymore. It’s no longer about producing endless amounts of content to try and outdo other people who are producing endless amounts of content.

The good news is that ‘more’ doesn’t mean ‘better’ to Google in 2024, so the pressure is off to just keep cranking out content. The bad news is only bad if you don’t understand what search engines are looking for and you really aren’t sure how to connect with your audience.

The quality of family law content is now more important than ever. In a world filling up fast with generic AI-generated content, search engines are going to be looking for the content that stands out from the rest. Your law firm practice area pages matter.

Main Practice Area Page

SEO for family law attorneys starts with a well-written, thorough, and optimized main practice area page introducing the family law practice. This page may be the first place someone lands when looking for a ‘family law attorney in New Orleans’ (for instance). It is an introduction to a law firm and its services. It should provide information that is easy to access and make readers feel comfortable.

Sub-Practice Area Page

A main family law practice page will refer to more specific practice specialties and link to sub practice pages with more detailed information. A family law firm targeting divorce and child custody cases should have practice area pages providing detailed information about how the firm can help with those matters. A divorce practice area page might link to another subpage on a niche practice specialty such as ‘Grandparent Visitation Rights Lawyer’.

Practice area pages are sprinkled with keywords to help search engines determine relevance and they have one or more calls to action directing a reader to contact the law firm for help. There are best practices for keyword use as well as the drafting and placement of CTAs. Good practice area pages don’t overdo it with too much of either.

Location Specific Family Law Pages

Family law firms may serve more than one geographic location. It is vital for law firms to have location specific pages for each city or region where they are looking for clients. These pages let users from different locations know that the legal services they need are available in their area. Location specific pages include more geographic keywords to increase their relevance to users from those locations.

Content is no longer king merely because there’s lots of it. From now on content is going to have to prove itself. It can’t just reiterate the same old stuff. It must bring fresh value. Creating it may take some time, and it will definitely need some thought. Fortunately, there are legal content writers who excel in creating amazing family law SEO content.

Blue Seven Content believes in producing original content optimized for search engines but written for people. Our legal content writers are professionals with experience in law, life, and content marketing who are committed to the human creation of quality family law content. SEO for family law firms connects family law attorneys with the people they want to serve. Who doesn’t want more clients? Get quality family law SEO content from Blue Seven Content.

Family Law SEO Content