Divorce law firms that want their websites to bring in new clients need to post content the right people will not only see, but that will also persuade them to contact the law firm. The right people (or any people) will only see divorce attorney content if the search engine they are using decides to show it to them.
Google is the primary search engine people use. Written content that is not optimized to comply with what is known about how Google’s algorithm prioritizes search results will not receive a high ranking position. When content doesn’t appear high on the search engine results pages (SERPs), the right people don’t get a chance to see it.
Divorce lawyer SEO content is an organized strategy for family law firms, including divorce lawyer content with the relevant factors Google is looking for to determine rank priority. The content is presented as helpful information establishing trust in a law firm and its attorneys. It targets specific information prospective clients are looking for and is easy to read and understand.
Divorce Lawyer SEO Content – Why it Matters
Why is SEO for divorce lawyers important? Law firm SEO content helps Google distinguish and prioritize among the hundreds or maybe thousands of potential search results.
When someone types a query into a search bar, the search engine goes to work to try and find the best response. If a user types in ‘Divorce attorney in San Francisco,’ Google tries to identify content that is reliable and contains the most relevant information. If Google finds the indicators it’s looking for, the content will receive a higher ranking.
Google wants to deliver quality content to users. In order to determine the quality of content, Google attempts to evaluate four factors – experience with the subject matter, expertise in the subject matter, authoritativeness regarding the subject matter, and trustworthiness of the information provided (EEAT).
Divorce attorney website content will get very close scrutiny for experience and expertise because the content may contain information that could significantly affect someone’s health, financial stability, or safety if it were inaccurate. Google refers to such potentially life-affecting content as ‘Your Money, Your Life’ (YMYL). Strong optimization for experience and expertise is crucial to SEO for divorce law firms.
When divorce lawyer website content is properly optimized, the following benefits may be realized from law firm SEO:
- More traffic – More potential clients visit a law firm’s website.
- Better leads – The people who visit the website are more ready to hire an attorney.
- Better conversion rate – More people are likely to book a consultation.
- Level playing field – Small or unknown law firms can rank higher than larger, well-established practices.
- Brand recognition – Consistently high rankings in search results increases awareness of a law firm and its services.
- Clients come from targeted geographic areas – Location-specific optimization connects clients with attorneys in their local area.
A better conversion rate is actually dependent on more than just people seeing content and clicking through. Once people land on a law firm’s website, the content has to be engaging enough to keep them there and then get them to reach out.
When users like the content they find on a website, they tend to spend more time on the site. Google interprets more time spent on a website as an indication of positive user experience (UX) – an important ranking factor. If users click away from a website without spending much time and then go on to other search results, Google concludes poor UX is present, which negatively affects ranking.
Practice Area Page for Divorce Lawyers
Content will be engaging when it meets the expectations of the user. Someone considering a divorce may be looking for information. They may want to know about the process, the laws, and what they can expect from their particular situation. They may not have a lot of patience, so the quality of their experience is important.
Practice area pages are core elements of divorce lawyer SEO content. A main law firm practice area page (i.e., Houston Divorce Attorney) connects the content to a location, explains the process of divorce, and introduces a law firm and the services it provides. The main page should link to other sub-practice area pages where a user can go for more detailed information about different types of divorce and issues that may arise in divorce proceedings.
As an example, divorces may be contested or non-contested. Sub-practice area pages for ‘Houston Uncontested Divorce Attorney’ and ‘Houston Contested Divorce Lawyer’ allow users to learn more information about the kind of divorce they may want to pursue.
Attorneys who have experience handling divorces involving high-value assets should have a sub-practice page like ‘Houston High Net-Worth Divorce Attorney’ to address questions from potential clients who have a lot of assets.
Internal linking between pages on a law firm website lets visitors quickly get from general information to more detailed information that may be of specific importance. Technical SEO refers to how easy it is for search engines and users to interact with a website and find what they are looking for. A well-planned linking strategy helps people find the information they need in one place and keeps them from going elsewhere.
Location-Specific Divorce Law Firm Pages
Location-specific SEO divorce law firm pages dial down on particular geographic areas to increase the chances of being connected with prospective clients from a local area. People searching a local area are more often ready to make a purchase, so this is a good opportunity for law firms to attract strong leads. Local SEO tells Google the locations a law firm serves and lets users know legal services are available in their area.
Divorce attorneys practicing in large metropolitan areas – such as Houston – may distinguish their practice from users living in well-known neighborhoods with location-specific pages such as ‘River Oaks Divorce Lawyer’ or ‘Houston Heights Divorce Attorney.’ Referencing local landmarks or popular local events in location-specific content also helps Google localize search results.
Get Your Divorce Law Firm SEO Content Started Today
AI has revolutionized content creation and made it easier than ever to generate massive amounts of content. There are more than 4.5 billion new pieces of content created every day. However, over 90% of it will get little to no organic traffic, according to SEO marketing expert Neil Patel. More than ever before, content creation is about quality. It has to be amazing to distinguish itself in an ever more crowded marketplace.
At Blue Seven Content, we know that only human-created content can be amazing. Our professional content writers combine legal knowledge and marketing experience with life lessons to create unique content tailored to the specifications of law firms handling divorce and family law matters. Do you want to get more search recognition? Do you want to get more visitors to become clients? Then get quality crafted divorce lawyer SEO content from Blue Seven Content.