Cryptocurrency Estate Planning SEO Content

Cryptocurrency estate planning is a nascent field, and one you may need SEO content for. This is especially true after the passage of the GENIUS Act by Congress and signed by the President. While Bitcoin and Ethereum are two of the more well-known cryptocurrencies, there are many others. As the regulatory environment becomes friendlier to cryptocurrency, and as more and more major financial institutions offer crypto services, it’s time to ensure your prospective clients come to you to protect their assets..

However, writing cryptocurrency and estate planning SEO content is hard. At Blue Seven Content, our team is ready to help. Our co-founder is an estate planning attorney, and we have significant internal experience handling cryptocurrency and SEO content.

Blue Seven Content Co-Founder, Victoria Lozano, is a practicing estate planning attorney.

Why Estate Planning Law Firms Need Cryptocurrency Content Now

As digital assets become increasingly mainstream, estate planning law firms must adapt to address the unique challenges they present. Here are five compelling reasons to incorporate cryptocurrency content into your firm’s offerings:

Growing Client Demand: A significant portion of the population now holds digital assets. According to a recent poll from Pew Research Center conducted in 2023, 17% of Americans have invested in, traded, or used cryptocurrency.
Changing Regulatory Landscape: The legal framework surrounding cryptocurrencies is rapidly changing. The Securities and Exchange Commission (SEC) has initiated efforts to establish a regulatory regime specifically for the cryptocurrency industry, highlighting the need for legal professionals to stay informed and guide clients accordingly.
Complex Asset Characteristics: Cryptocurrencies differ fundamentally from traditional assets. Their decentralized nature and reliance on private keys necessitate specialized knowledge to ensure proper inclusion in estate plans. Without this expertise, clients risk losing access to their digital wealth.
Tax Implications: The Internal Revenue Service (IRS) treats cryptocurrencies as property, subjecting them to capital gains tax and probate processes. Legal professionals must be equipped to navigate these tax considerations to effectively advise clients.
Competitive Advantage: Offering informed cryptocurrency estate planning services positions your firm as a forward-thinking leader, attracting clients who seek comprehensive and contemporary legal counsel.

What the GENIUS Act Means for You

Signed into law in July 2025, the GENIUS Act, short for the Guiding and Establishing National Innovation for U.S. Stablecoins Act, brings sweeping regulation to the stablecoin market. If you or your clients hold stablecoins as part of a digital asset portfolio, this legislation matters.

The GENIUS Act introduces strict requirements: only licensed entities can issue payment stablecoins, all stablecoins must be fully backed 1:1 by liquid reserves (such as U.S. dollars or short-term Treasuries), and monthly audits are now mandatory. It also prioritizes consumer protection, with clear rules around advertising, compliance, and what happens if an issuer becomes insolvent.

For those including stablecoins in estate plans, the GENIUS Act adds a layer of security and transparency. With stronger custody standards and verified reserves, assets are easier to track, value, and securely transfer. Estate planning professionals must stay current as regulators finalize implementation rules, expected by mid-2026, to ensure clients’ digital wealth complies with new federal standards.

This legislation also signals a shift. Stablecoins are no longer the “wild west” of crypto. They’re becoming institutional-grade assets with predictable rules, making them more viable for long-term planning and inheritance. Now is the time to review how these changes affect your clients’ estate plans—and your firm’s content strategy.

Educate Prospective Clients on Digital Assets and Estate Plans

Many clients may not fully understand the implications of holding digital assets or how to incorporate them into their estate plans. Providing clear, accessible content can demystify complex topics, such as the importance of safeguarding private keys and the potential consequences of failing to account for cryptocurrencies in estate planning. Educating clients fosters trust and empowers them to make informed decisions about their digital legacies.

How We Write About Cryptocurrency for Estate Planning Audiences

At Blue Seven Content, we strike a balance between technical accuracy and readability. Our approach involves:

Clarity: Breaking down complex cryptocurrency concepts into understandable language without oversimplifying. If the readers are on your page, chances are they already have a decent amount of knowledge about cryptocurrency, so we’re not covering all of the technical crypto aspects on each page.
Authority: Ensuring content reflects the latest legal and technological developments, reinforcing your firm’s expertise. This isn’t an easy field to follow, mainly because it’s so new. We want to make sure your content lets readers know that you know what you’re talking about.
Engagement: Crafting content that resonates with clients’ concerns and interests, encouraging them to seek your services.We write words people actually want to read.

By tailoring content to address both the intricacies of cryptocurrency and the principles of estate planning, we create resources that inform and engage your audience effectively.

Our Experience with Crypto and Estate Planning Content

Our co-founder, Victoria Lozano, is an estate planning attorney with firsthand experience handling comprehensive estate plans. This legal insight, combined with our team’s proficiency in cryptocurrency, enables us to produce content that is both legally sound and technologically informed. Our portfolio includes collaborations with firms nationwide, including those who specialize in cryptocurrency asset planning.

Avoiding Common Mistakes in Crypto Estate Planning Content

Missteps in addressing cryptocurrency in estate planning can lead to client misinformation and potential legal complications. Common pitfalls include:

Overlooking Security Concerns: Failing to emphasize the importance of secure storage and transfer of private keys can result in asset loss. For instance, including sensitive information like private keys in estate documents that may become public records poses significant risks.
Ignoring Regulatory Updates: The cryptocurrency landscape is continually evolving. Seriously, it’s something new each day. Content must reflect current laws and regulations, as best possible, to remain accurate and reliable.
Assuming Client Knowledge: Presuming that clients have a baseline understanding of digital assets can lead to gaps in communication. It’s essential to start with foundational explanations. This doesn’t mean we need to write explainers for all aspects of cryptocurrency, but we want to make sure the content reflects your grasp of the technology.

By being mindful of these issues, we ensure that the content we produce is both accurate and client-friendly.

Demonstrating Your Law Firm’s Competency in Crypto

Showcasing your firm’s proficiency in handling cryptocurrency matters is essential for building trust and attracting clients who need this specialized expertise. This can be achieved through several key strategies that demonstrate your firm’s knowledge and experience in this rapidly evolving area of law:

Thought Leadership: Publishing articles, whitepapers, and blog posts on cryptocurrency estate planning positions your firm as an authority in the field.
Case Studies: Sharing anonymized examples of successful digital asset integrations into estate plans illustrates practical expertise.
Client Education Events: Hosting seminars or webinars on cryptocurrency topics demonstrates commitment to client empowerment and positions your firm as a knowledgeable resource.

These strategies not only build credibility but also foster client confidence in your firm’s capabilities.

Let Clients Know You Understand Cold Wallets, Private Keys, and More

Demonstrating familiarity with cryptocurrency-specific terms and practices, such as cold wallets, private keys, and blockchain technology, reassures clients of your firm’s capability to handle their digital assets appropriately.

For example, understanding the nuances between hot and cold storage solutions, and advising clients on best practices for securing their private keys, can prevent asset loss and ensure seamless estate transitions.

Content Types That Work: Blog Posts, Practice Area Pages, and FAQs

Diversifying content formats can effectively address various client needs:

Blog Posts: Regularly updated articles on current trends, regulatory changes, and practical tips keep clients informed and engaged.
Practice Area Pages: Dedicated sections on your website detailing your firm’s cryptocurrency estate planning services enhance visibility and accessibility.
FAQs: Compiling answers to common questions about digital assets and estate planning provides clients with quick, reliable information and showcases your firm’s expertise.

Implementing a mix of these content types ensures comprehensive coverage of relevant topics and caters to different client preferences.

Why you need crypto SEO — We’re going to help you stay current with the technology your clients are using.

We understand SEO, cryptocurrency, and estate planning. It’s the trifecta you’ve been looking for. Let us get to work on your cryptocurrency estate planning SEO content so you can attract more clients. When you reach out to Blue Seven, you’ll hear back from the founders of the company quickly.

Just a note: this is not easy content to write, as you probably know. This is NOT on the same pricing tier as our typical content. There is an additional fee. We charge .22 cents per word for this type of SEO content, but guess what? It’s worth it. We’ll get it done right and reviewed by an actual attorney and a person who has experience with cryptocurrency.