Legal Marketing Changes in California 2026: What SB 37 Actually Means for Law Firms
California just rolled out its biggest attorney advertising overhaul in decades with Senate Bill 37 (SB 37), signed in October 2025 and effective January 1, 2026. And this is not a small tweak to some fine print. It’s a structural shift in how legal marketing is regulated in California. FYI – California is often a…
Law Firm Social Media Strategy: Why It Matters and How to Do It
Social media is no longer just a place to connect with long-lost relatives and keep up with old college friends. It’s a hub where many people spend most of their lives. From local restaurant recommendations to groups that will answer any question you could ever think of about how to grow your plants, to, yes,…
Saving Business From Demise By Being Different: A Lesson From Barnes and Noble
We almost said goodbye to Barnes & Noble. Not the men, but the bookstore. Leading up to 2020, the company was posting massive annual losses. Acquired in 2019 by Elliott Advisors in a deal worth about $683 million, the slow turnaround began. As I tell this story about how Barnes & Noble pulled off a…
Blue Seven Content Has Morphed Into A Holistic Marketing Company
You start slow, and then you begin to grow. When founders Allen Watson and Victoria Lozano started Blue Seven Content back in 2020, they set out to do just one thing and do it well: write legal content. But that was some six years ago. Content creation has come a long way. ChatGPT threatened to…
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