At a Glance

Nevada regulates both the content and distribution of lawyer advertising. Rule 7.1 prohibits false or misleading communications. Rule 7.2 adds detailed requirements for responsible-lawyer identification, actors, fees and past results. Rule 7.2A generally requires covered advertisements to be filed within 15 days after first dissemination. Websites are exempt from that filing requirement, not from the underlying ethics rules.

Targeted solicitation is another major distinction. Do not assume Nevada permits every written solicitation that would be allowed under a generic national checklist. Rule 7.3 contains a broad prohibition, specific general-mail provisions and a 30-day restriction for targeted personal-injury and wrongful-death communications.

This summary addresses consolidated Rules 7.1–7.5A and the State Bar’s filing guidance as of November 12, 2026. This educational guide is subject to the source limitations below; verify later amendments before relying on it for a campaign.

Rules 7.1, 7.2, 7.3, 7.2A, 7.5A

Read source: Nevada Rules of Professional Conduct, current consolidated Rules 7.1–7.5A

Who Regulates

The Supreme Court of Nevada establishes the Nevada Rules of Professional Conduct. The State Bar of Nevada receives advertising filings and administers the advertising-review process. Its Office of Bar Counsel investigates potential violations. The Bar says its submission-and-payment confirmation email ordinarily ends the committee’s communication unless a potential violation is found and referred to Bar Counsel. That confirmation is not the conditional binding advance opinion provided by Rule 7.2B.

Use the current consolidated court rules as the controlling starting point. The Bar’s advertising page supplies forms, submission details and current fees. Its July 2018 interpretive guidelines help explain its approach but expressly do not bind or limit Bar Counsel’s disciplinary authority. A favorable advance-review opinion has the narrower protection described in Rule 7.2B.

For multistate campaigns, the firm should separately determine the applicable disciplinary rules and licensing limits. A Nevada office or audience does not eliminate obligations elsewhere.

Nevada also has a statutory deceptive-advertising framework. NRS 207.171 expressly covers personal or professional services and statements known, or reasonably ascertainable, to be false, deceptive or misleading. NRS 207.172 provides a limited good-faith, lack-of-knowledge exemption for specified media and advertising intermediaries; it is not blanket agency immunity. NRS 207.173 does not require proof that someone was actually deceived. Counsel should assess this statutory overlay separately from Bar filing and ethics compliance.

Nevada RPC 7.1–7.5A; State Bar Lawyer Advertising page

Read source: Nevada Rules of Professional Conduct, current consolidated Rules 7.1–7.5A

What Counts as Advertising

Rule 7.2 permits advertising through written, recorded or electronic communications, including public media, subject to Rules 7.1 and 7.3. Websites, paid search, videos, social posts, directories and printed campaigns can therefore raise ethics issues even though their filing treatment differs.

Rule 7.2A covers advertisements for which a lawyer pays value, as well as written or recorded communications the lawyer distributes about legal services. Its express website exception should not be stretched into a blanket exception for every paid digital placement that links to a website.

Rule 7.2(a) restricts giving value for recommending the lawyer, subject to the rule’s exceptions, including payments allowed under Rule 1.5(e), reasonable permitted advertising costs and usual charges of a lawyer-referral service or other legal-service organization. Paying a vendor for production or placement is not automatically the same as buying a recommendation. Review the actual arrangement, not only the invoice label.

The traditional legal-directory exception in Rule 7.2(e) is limited to directories intended primarily for the legal profession; it is not a general exemption for consumer platforms.

Rules 1.5(e), 7.1, 7.2(a), 7.2(e), 7.3, 7.2A

Read source: Nevada Rules of Professional Conduct, current consolidated Rules 7.1–7.5A

Required Disclosures

Rule 7.2(b)(2) requires the name of at least one lawyer responsible for the advertisement. A firm brand alone should not be used as a substitute for that requirement.

When an advertisement uses actors portraying a lawyer, firm member or client, or fictionalized events or scenes, Rule 7.2(b)(1) requires disclosure. Identify which actors are portraying those roles. The disclosure must remain for the entire time the actor appears; a generic end-screen statement may not satisfy the rule.

An advertisement stating or implying contingent fees or fees determined as a percentage or portion of a recovery must disclose that the client may be liable for opposing parties’ fees and costs. This is more specific than a generic “costs may apply” statement. A specified fee or fee range must state how long it is available and any limiting conditions.

Required statements must appear in each language used in the advertisement, subject to the rule’s exception for merely stating that a language is spoken. Written disclosures must be reasonably prominent and legible; spoken disclosures must be intelligible. Placement, contrast, duration and audio speed are compliance questions, not cosmetic details.

Past-results and mailed-advertisement requirements appear in the sections below. Sources: RPC 7.2(b)–(d), 7.3.

Rules 7.2(b), 7.2(b)(1)

Read source: Nevada Rules of Professional Conduct, current consolidated Rules 7.1–7.5A

Filing, Review & Recordkeeping

Rule 7.2A requires covered advertisements to be submitted within 15 days of first dissemination, with the prescribed form and fee. Websites are exempt from filing. The Bar’s current operational page lists a $100 nonrefundable filing fee and calls for separate submission of individual advertisements. Its form addresses substantively similar advertisements; confirm any proposed grouping against the current form instead of assuming a whole campaign is one filing.

Provide color copies of print materials and both sides of mailing envelopes where applicable. Audio and video submissions require a complete transcript. Non-English advertisements require a complete English translation as directed by the Bar.

Voluntary advance review is available under Rule 7.2B. The Bar lists a $250 nonrefundable advance-review fee and a 30-day opinion period. A favorable opinion is binding only within the rule’s conditions, including truthful, nonmisleading representations. No advance-opinion request may be granted after a disciplinary investigation has begun concerning the advertisement. If an opinion is inadvertently issued during or after disciplinary review, the disciplinary panel’s decision controls. A favorable opinion does not protect false or misleading submissions. An adverse opinion does not bind a later disciplinary panel or Bar Counsel.

Keep the final creative, translations, supporting evidence, dates of first use, filing materials and receipts together as an operational safeguard. This guide does not identify a fixed general ad-retention period in these rules. Rule 7.2A’s four-year disciplinary-limitations provision for unfiled advertisements is not a four-year records-retention rule. Do not confuse the two.

This guide does not replace filing, payment or advance review where applicable.

Rules 7.2A, 7.2B

Read source: Nevada Rules of Professional Conduct, current consolidated Rules 7.1–7.5A

Results, Testimonials & Comparisons

Rule 7.1 prohibits material misstatements and omissions that make a communication misleading as a whole. Testimonials and comparisons must be evaluated in that context. An accurate quotation can still create a misleading impression when selectively presented.

Rule 7.2(b)(6) makes claims about quality subject to verification at the request of the Bar, a client or a prospective client. Keep support for claims such as experience totals, rankings and measurable service distinctions. Do not turn a purchased listing into an unsupported claim of superiority.

Past results have additional requirements under Rule 7.2(b)(7). The advertising lawyer or a firm member must have served as lead counsel or been primarily responsible for the settlement or verdict. Use the rule’s disclaimer wording: “past results do not guarantee, warrant, or predict future cases.”

A stated monetary sum must have been actually received by the client. Supply context about the matter and damages or injuries. If a gross recovery is quoted, also state the attorney fees and litigation expenses withheld. A verdict headline is not automatically interchangeable with the amount a client collected.

The Bar’s interpretive guidelines discuss unjustified expectations and substantiation. Use the rule itself for the controlling requirements; an agency should not silently substitute simplified guideline language for the operative text. Client confidentiality and permission to use case information require a separate review.

Rules 7.2(b)(6), 7.2(b)(7)

Read source: Nevada Rules of Professional Conduct, current consolidated Rules 7.1–7.5A

Specialization & Certification

Nevada treats “specialist” and “expert” as regulated claims, not harmless marketing adjectives. Truthful descriptions of fields of practice are allowed, but Rule 7.4 imposes additional conditions on specialist or expert claims.

The ordinary route requires certification by an organization approved under Rule 7.4A. The lawyer must also satisfy practice-time, continuing-education, insurance, reporting and registration requirements. These include devoting at least one-third of practice to each designated specialty in each of the preceding two calendar years, completing 10 accredited CLE hours in each designated specialty during the preceding calendar year, and maintaining at least $500,000 of professional-liability insurance, with an exception for lawyers practicing exclusively in public law.

Annual written compliance confirmation and specialty registration are required. Advertising must identify the certifying organization, and both the certification and the organization’s approval must remain in effect. Rule 7.4 contains limited hardship and extension provisions; do not assume they apply without checking the lawyer’s actual status.

Patent and admiralty designations have specific provisions. There is also a limited lawyer-directed directory exception. Before publishing an expert badge, confirm the individual lawyer’s credentials and current registration rather than relying on a vendor’s badge description.

Rules 7.4, 7.4A

Read source: Nevada Rules of Professional Conduct, current consolidated Rules 7.1–7.5A

Firm, Trade & Domain Names

Rule 7.5 prohibits firm names, letterheads and professional designations that violate Rule 7.1. Trade names must not imply a connection with government or a public or charitable legal-services organization and must not otherwise be misleading.

A multijurisdictional firm may use the same name under the rule’s conditions, including Rule 7.5A registration. Identification of lawyers in an office must disclose jurisdictional limitations for those not licensed where that office is located. Do not use a domain or location page to imply a staffed Nevada office or Nevada admission that does not exist.

Lawyers may state or imply they practice in a partnership or other organization only when that is factually true. Rule 7.5 also restricts continued use of a public-office holder’s name when the lawyer is not actively and regularly practicing with the firm, with the stated Nevada Legislature session-hiatus exception.

Rule 7.5A adds registration and operational requirements for multijurisdictional firms. Those are not satisfied by a disclaimer alone. The firm should verify its actual registration and office arrangements before the agency describes them.

Rules 7.1, 7.5, 7.5A

Read source: Nevada Rules of Professional Conduct, current consolidated Rules 7.1–7.5A

Solicitation & Direct Contact

Rule 7.3(a), subject to paragraph (d), prohibits pecuniary-motivated solicitation of a prospective client with whom the lawyer has no family or prior professional relationship, by mail, in person or otherwise. The definition reaches communications directed to a specific recipient. Do not replace this language with the more permissive “only live person-to-person contact is restricted” formulation used in some other states.

Paragraph (b) addresses general written mail or circulars sent to people not known to need the particular services in a particular matter, but who may generally find them useful. Applicable Rule 7.2 disclaimers must be conspicuous.

Paragraph (c) requires the following exact warning in red ink on the outside of the envelope and the communication side of each page: NOTICE: THIS IS AN ADVERTISEMENT!

Paragraph (d) prohibits specified targeted written communications following personal injury or wrongful death for 30 days after the incident. After that period, the communication must comply with paragraphs (b) and (c) and all other rules. The restriction on contacting injured individuals or their legal representatives also applies to lawyers, law firms and their representatives acting for actual or potential defendants, or entities that may defend or indemnify those defendants. It is not merely a restriction on plaintiff-side outreach.

Recipient lists, referral outreach and automated direct messages therefore need review before dispatch. A public post and a targeted message about a known accident are not equivalent.

Rule 7.2

Read source: Nevada Rules of Professional Conduct, current consolidated Rules 7.1–7.5A

Channel-Specific Notes

Websites: Apply truthfulness, responsible-lawyer and relevant content disclosures despite the filing exemption. Review attorney biographies, result pages, testimonials, specialty claims and location descriptions together.

Paid search and social placements: Do not assume a link to a compliant landing page cures missing information in the advertisement itself. Determine filing treatment before launch. Small character limits are not permission to omit required disclosures.

Video and audio: Build actor identification, readable on-screen disclosures and intelligible spoken statements into production. Preserve the complete version and transcript used for filing. A short cut-down may require a fresh compliance assessment.

Direct mail: Review the actual recipient criteria, timing, envelope and every page. The red-ink warning is channel-specific and should not be replaced by a generic footer.

Agencies and lead providers: Verify payment structure, recommendations and solicitation practices. Outsourcing distribution does not make the underlying communication cease to be the lawyer’s campaign.

Email, texts and calls: Separate federal and state communications, privacy and consumer-protection obligations may apply. This guide has not completed that campaign-specific statutory analysis and does not authorize sending.

Nevada Rules of Professional Conduct, current consolidated Rules 7.1–7.5A

Read source: Nevada Rules of Professional Conduct, current consolidated Rules 7.1–7.5A

Recent Changes & Scope

The current consolidated rules include the April 9, 2018 history attached to Rules 7.1 and 7.2 and the December 13, 2012 history attached to Rule 7.3. Consult the Bar’s current filing page alongside its July 2018 interpretive guidelines. Historical PDFs should not replace the consolidated text when their language differs.

A comprehensive later-order and statutory sweep remains a source-verification limitation. The State Bar’s November 3, 2026 announcement reports adoption of SCR 42.2 and an RPC 5.5 amendment, effective December 3, 2026, for certain out-of-state lawyers working remotely in Nevada. The announced exception excludes a public-facing Nevada office, Nevada client solicitation and holding out as authorized to practice Nevada law. As of this guide’s November 12 review date, that effective date is still future. The announcement alone does not establish the full terms of ADKT 0633; consult the order before making office or licensing claims. The introduced 2023 SB 179 proposal concerning litigation funding and drug/device advertising did not become law in that session. The official 2023 Senate Final History, printed pages 78–79, records referral to Judiciary on February 20, return to committee on February 21, and “no further action allowed” on April 15 under Joint Standing Rule 14.3.1. That verifies this proposal’s failed status, not the absence of other current campaign-specific laws. Any practice-specific drug/device campaign still needs a fresh applicable-law check.

Verify current sources and actual firm credentials and claims, and obtain campaign-specific legal advice. This guide is not approval of an advertisement or a substitute for required filing.

Check current forms and fees immediately before a real filing. The research date does not guarantee that a later campaign faces unchanged requirements.

Rules 5.5, 7.1, 7.2, 7.3, 14.3.1, 42.2

Read source: Nevada Rules of Professional Conduct, current consolidated Rules 7.1–7.5A

Official Sources

Read the official rules alongside other applicable law and obtain campaign-specific advice.

1. Nevada Rules of Professional Conduct, current consolidated Rules 7.1–7.5AOfficial source · Checked November 12, 2026
2. State Bar of Nevada, Lawyer Advertising, current filing and advance-review instructionsOfficial source · Checked November 12, 2026
3. State Bar, Lawyer Advertising Rules, April 2018 historical referenceOfficial source · Checked November 12, 2026
4. State Bar, Lawyer Advertising Interpretive Guidelines, July 2018, nonbinding interpretive guidanceOfficial source · Checked November 12, 2026
5. Failed 2023 proposal, not enacted-law authority: introduced SB 179. Official Senate Final History, printed pages 78–79Official source · Checked November 12, 2026
6. SB 179 (2023) bill textOfficial source · Checked November 12, 2026

Checked November 12, 2026. Educational information only. Have Nevada counsel review the specific campaign and applicable current law.