We started with law firms. Our founders began their writing careers (after switching from education) by writing SEO content for multiple industries but specifically focusing on law firms. After starting this company, they changed the industry process for writing competent law firm content.
Legal marketing is an insanely competitive field. But we aren’t trying to compete. In fact, there aren’t many people or agencies that can compete with us. At least, not with the level of talent we have combined with our price point.
But how do we do it?
Law firms seeking to gain a competitive edge in their geographic market have to create knowledgeable content and craft a credible reputation. This can take time, but well-researched law firm SEO content that focuses on the reader can position your firm as an authority for your particular practice area(s).
Speaking to the Choir, But Just In Case – The Search World Has Changed
How’s your head?
We ask because we’ve had a fairly regular dose of morning Tylenol for the last year or so as our new overlords artificial intelligence has crept into every aspect of the marketing sphere (well, every sphere, actually – just the other day, we swore we saw a commercial for a smart toilet).
But, the shift changed a while ago for the legal marketing industry. We’re still feeling the initial start of what artificial intelligence may do, but the shift towards digital has been rapid, sped up even more by the COVID-19 pandemic. Data shows that 74% of companies have moved most of their services online. Again, speaking to the choir.
However, as more and more companies and more and more law firms realize the importance of their online presence, competition becomes intense.
You know it’s serious when the town’s PI/Divorce/OccassionallyCriminalDefense lawyer, who’s been in the same janky building for 37.5 years, has a website marketing his services (his name isn’t Saul).
However, and we are just going to speak anecdotally for a moment, whatever we call the current era we are in, it’s been a mucked-up, bassackwards, rollercoaster. ChatGPT rushed a miracle (lol) to the market, and everyone’s been playing catch-up, unfortunately leaving somewhat reliable SEO tactics in shambles.
However, we took some time to reflect last year (one hour) and decided to stay the course. We got into this business as writers. We hired more writers. So, we want to write, and we want to write well.
We didn’t lose any clients because of AI, but we DO know some agencies that made the shift. Most have shifted back to human writers. Two of our former colleagues have disappeared (not in a mafia way).
It’s well-researched pages for the win, duh.
Well-Researched Law Firm SEO Pages Are Still Golden
I encourage you to check out our legal writer training process. We’re able to create the best content for your law firm’s presence because of their talent.
Our writers and our process are the key to helping your law firm or marketing agency acquire new clients. A strong digital presence comes first from strong writing.
Good writing that’s well-researched and truly makes a point to communicate directly with the audience is the heart of what we do. It’s what we love.
Data from Googly shows what we already know – a ton of people (96% of law firm prospective clients look online for advice, and 74% of those people will visit a law firm’s website to take the next steps.
Competing means thinking about more than SEO, obviously, but your content can be a springboard to so many other marketing channels within your firm – SEO, SGE, social media, off-site brand awareness, physical marketing, and more.
If you have a good law firm SEO page, you have everything you need to pull it apart to use elsewhere. And that’s what we’re trying to shift to – more than SEO.
We know we can write, but we also know that our writing can grow your law firm’s brand and complement every marketing channel. Law firms should position themselves as a source of credibility and authority, not just online but within their community. However, your website is your storefront. Your content should be well-researched and help solidify your law firm’s credibility by becoming a reputable, trusted information resource. Turn writing law firm content into a priority.
Information from Customer Experience shows that 61% of online prospects are more likely to become clients with a law firm that approaches content in a unique way. Data also shows us that it could take five to seven online impressions before a consumer remembers your brand.
Your content can do a few things here – it can both address the immediacy of your potential client’s concerns while also crafting a lasting story to enhance your law firm’s brand.
High-quality, well-researched pages build brand awareness, strengthen your readers’ trust, and encourage more clicks to that contact page.
Good Writing First – Search Second
Blue Seven Content finds good writers first. That’s the priority.
Good writing is intuitive, and not everybody has that. That’s OK. Not everybody knows how to use a ham radio or how to grow strawberries, either. Not everybody has to be an expert in everything.
Typing does not equal writing. Putting together sentences that make sense does not equal writing.
Putting together words, sentences, and paragraphs that transform a law firm from a cheesy, AI, rote, basic content repository to a website the whole family trusts is a skill. It’s a talent we bring to every client.
We’ve been doing this for years now. Maybe you’ve heard of us, or maybe you’re out on the prowl for a new content provider. The good news is that we can partner directly with you OR your legal marketing agency.
When you call us, you’re going to talk to one (or both) of our founders. We are all personally involved in your content. When you need to get a hold of us, you can.
Oh, and we also have a content guarantee. If we don’t hit the mark you expected with your page, we’ll do it again. We don’t charge for revisions if we make a mistake, miss the mark, or just bungle a page.
We get it right, so you aren’t wasting money.
We’re ready to talk if you are. Writing law firm content is our thing. You can fill out our contact form (I promise, someone will see it) or call us at (843) 580-3158.
Written by Allen Watson – CEO and Founder of Blue Seven Content