Walk & Talk 9 – Writer Assignments

How do I choose which writer gets which assignment? It’s more than throwing darts at the writer dartboard. This is an intentional process designed to ensure our clients get the best results from their content.

Walk & Talk 8 – AI Detectors

AI has infiltrated the legal marketing realm, and that means the controversial topic of AI detectors should be mentioned. We use AI detectors at Blue Seven, but we also use several other factors to determine whether a writer is using AI.

Walk & Talk 7 – Words Have Meaning

The words we use matter. It’s part of the human experience. However, as algorithms and LLMs start to take over the online marketing spaces, the value of words is becoming watered down.

Walk & Talk 6 – Making Clients Comfortable Through Content

Your online content is a chance to make your readers and prospective clients comfortable. This is really important to for law firms and construction companies, two industries that are, admittedly, intimidating.

Walk & Talk 5 – Deadlines

Deadlines are the backbone of a well-run agency. Here, I discuss the importance of deadlines for an agency that only handles written content.

Walk & Talk 4 – Amazing Writing

I like to acknowledge great writing, and here I discuss a wonderful piece created by a Blue Seven writer and why I believe no AI could do the same.

Walk & Talk 3 – Client Feedback

Our business is built on quality writing for law firms and other industries, so any feedback we get from clients is valuable for our growth. Here, I discuss how Blue Seven handles client feedback.

Walk & Talk 2 – Making Clients Comfortable Through Content

Your online content is a chance to make your readers and prospective clients comfortable. This is really important to for law firms and construction companies, two industries that are, admittedly, intimidating.

Walk & Talk 1 – Intro to the Series

I’m embarking on a Walk & Talk series where I discuss all things Blue Seven and how we fit into the legal marketing landscape. I also discuss the other industries we provide content for.